The Eureka Moment

Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

It all started because I always liked to take photos, pose and take photos of other people. Over time I had several jobs, I tried to do several DIY businesses, but none of them appealed to me and with time, I got tired of doing it. Since I knew I was going to be a mom for the first time, I started taking studio photos with professional photographers on each special date. Read more>>

How did you come up with the idea for your business? MITA Eyewear was conceptualized to bring a conscious, fresh perspective to the eyewear industry. After working several years in the business, we realize there is a gap left by the fashion industry: the pollution that fashion processes leave in our environment. Read more>>

When we left Dubai with two small kids to move to Parkland, I thought eventually I’d find work in corporate America doing events, marketing or product merchandising. But with no family nearby or support network, and my husband traveling frequently for work I quickly realized my priority was to get my family settled first and foremost. Being a stay at home mom is no joke. Read more>>

I think creating FITLETE is kind of a cool “origin story” for a business to have because it was a combined effort of my personal ambitions and my professional ones. I had a lot going on in my life at the time. In early 2012 I was finishing my rehab from an ACL surgery and moved from New York to Miami with my girlfriend(who is now my wife), Read more>>

Working with an established horticultural company in NYC for several years showed me the pros/cons of the existing industry. Once I moved back to my home town I soon discovered Miami craved plant “Art.’ Yet no one offered custom artificial greenwalls. Read more>>
