We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Janaina Spada | Illustrator

The most important value or principal that matters to me is resiliency. By being a creative person, developing a strong resiliency is a needed skill to achieve. The capacity to recover from mistakes and making my best effort to make things work in my carrer and life is what keeps me going foward. It is certainly difficult facing adversities and almost impossible to avoid stress. Although, by combining my will to succeed and my resiliency, I am able to find the strengh to overcome those problems. Being relisient, also means to be flexible, which is why I am always changing and adapting towards what the world expects of me. Read more>>

Dr. Brittne Martin | Chief Executive Officer, Doctoral Mom Incorporated

Recently, I met Tom Walter who is the Chief Cultural Officer of Tasty Catering. He encouraged me to write down my core values, read them daily, and hold myself accountable whenever I violated them. This was one of the most impactful experiences of my life, and I encourage everyone to partake in this activity. Your core values should help shape your business and personal life. And most importantly, they should help you grow. Here are the 7 core values that I follow: Read more>>

Krystle Karee | Pro Makeup Artist & User Experience Designer

Work as if it’s your first day on the job, forgive quickly, love without conditions or boundaries. I’ve been living by these principles for year’s and in addition to those, is something that else that I’ve learned and have gotten great insights on, and that is, there is a fine line between efficiency and effectiveness. As entrepreneurs, I think it’s important that we identify and understand the difference between the two. Efficiency is needed, it’s great, but it’s not always effective. Read more>>

J Rochet | Artist/Music Producer

I believe that Honesty isn’t only vital for our character and moral ethic, but also to connect with my audience. When it comes to music, I feel people can see through (or in this case, Hear through) an artist that doesn’t “walk the walk”. I like to wear my heart on my sleeve when I’m writing, not only because I feel that it makes me connect with people who may feel the same way, but also because it sets free all my emotions, much like an open confessional. “Truth will set you free”. Read more>>

Jose Arroyo Torrenegra | Entrepreneur

Respect! Why? I treat people the way I would like to be treated When I think about respect I think about a Beatles song that goes like this “and in the end the love you take is equal to the love you made” Read more>>

Brittany Hutchinson | Entrepreneur

The value or principle that matters the most to me and why are, Loyalty, Consistence and Dedication. Loyalty, I believe that loyalty builds trust and if you don’t have trust within your business, you will not succeed. Loyalty always increases profit, improve sales and allow for sustainable growth. Consistence to me is really important to be successful in any aspect in life. Consistence is important to me especially in challenging times when people want certainty and reassurance. Making it a property to sell good products and give amazing customer service to my customers. Read more>>