We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Eli Packouz | Instafloss, co-founder

When it comes to creating a consumer product, my driving principle is to create something that truly solves a problem — and that people glad to have that solution in their lives. I see too many products fail because they either didn’t solve a real problem or they added so many additional problems in executing the solution. For us, when we set out to create Instafloss, our mission was to create a device that flosses all your teeth in seconds. One of the criteria was that it has to be as or more effective than current solutions. Read more>>

Kenneth McCray II | Music Producer

One of the most important principles that matter to me would be honesty.
Not just being honest to people in your life, but to also be honest with yourself. I value this the most because I feel like it actually makes me better at what I do. Even within my bonds with the people closest to me. Everything has honesty within my life. Feedback I get from my friends has helped progress my skill in different ways when making music, the way I think about certain things in life compared to how others, and their views they comfortably share with me. Read more>>

Lia McCabe | Autistic Advocate, Founder of AutismWish, & Host of the Embracing Autism Podcast

As an autism advocate, empathy is crucial because it allows us to understand and connect with the experiences of those on the autism spectrum and their caregivers. Empathy bridges the gap of isolation and misunderstanding, fostering inclusivity and support. Through empathy, we listen without judgment, see beyond stereotypes, and appreciate the unique strengths of autistic individuals. It drives us to kindly educate others, challenge biases, and advocate for necessary accommodations and resources. Read more>>

Alisa Hood | Fashion Influencer/Content Creator

Honesty is my number one value that matters most to me. I say this because without honesty you don’t have trust which is essential in personal and professional relationships. Trustworthy interactions build strong, lasting connections with clients, partners, and employees. Maintaining honesty also ensures you act with integrity, which positively impacts your reputation. A solid reputation can be a significant asset for your business, attracting customers and collaborators who value ethical behavior. Read more>>