We asked folks to tell us about the most important decisions they’ve made along their journey and have shared some of the highlights below.

Ashley Longwell

The most pivotal decision I made was building my business around my family rather than trying to fit my family into my business. From the very beginning, my goal wasn’t just entrepreneurship—it was presence. I wanted to be home with my children, experiencing every milestone and moment while also creating something meaningful and sustainable. Read More>>

Jonathan Ducrest

It ended up deciding to move back to my Switzerland where I was born and raised. I had left the country for America when I was 21 and spent my adult life between New York and Los Angeles. I loved California for its lifestyle and making my childhood dream of working in Hollywood come true but when I decided to launch my own business as a photographer, I realized that the market was too saturated where I was. It was spending 3 months in Zurich in the summer of 2020 that made me realize that moving back, though daunting, was the right move if I wanted to succeed. Read More>>

Ellenit Serrano

I took a yoga class!

It was the only thing that helped me get out of my head for 90 minutes at a time! So I kept coming back! Eventually I signed up for yoga teacher training so I could also spend one weekend a month diving deep into my passion AND with no phone, access to me! Read More>>

Diego Riquel

One of the most important decisions I made that contributed to my success was focusing on quality and customer satisfaction above all else. In the bathtub and tile refinishing industry, reputation is everything. I made a conscious decision early on to ensure that every project we took on met the highest standards, and that every customer felt valued. This commitment led to strong word-of-mouth referrals, repeat business, and  ultimately, the growth of The Bathtub Guy into a trusted name in Miami. Read More>>