Artists and creatives face innumerable challenges given that their career path often doesn’t come with a playbook, a steady paycheck or any form of safety net. It’s definitely not easy and so we asked a few of the artists and creatives we admire to talk to us about why they chose to pursue an artistic or creative career.

Isabella Paez | Content Creator & Social Media Specialist

Since the day I was born creativity has been coursing through my veins. At the age of three, you would find me in a ballet class practicing my end of the year dance routine. At the age of seven, I was in the backseat of my mom‘s car, screaming high school musical at the top of my lungs, while looking outside the window dreaming about being a pop star. At the age of 15, i became obsessed with creating content. Back then there wasn’t no such thing as an influencer and we didn’t call it content creation. To me was just called taking pictures. And I was good at it too. the simplicity behind it is what drives me. The idea that I could capture what someone is feeling, thinking or pushing out to the world in one frame fascinated me. Read more>>

Jose Luis de la Paz | Flamenco Guitarist – Composer – Producer

It is difficult for me to determine why I chose an artistic career. Everything happened naturally, even though there were obstacles and sacrifices along the way. I had my first guitar in my hands before I was one year old. That little guitar accompanied me and then other guitars of different sizes. I remember loving to sit and play with my father. He was a fan and played some songs at parties, but I wanted to take him seriously. Between the ages of 7 and 10, I went through several teachers who told my father to find me better teachers. When I was 12, I found my first professional teacher, Antonio Sousa, a guitarist who accompanied flamenco singing. Read more>>

Ximena Morales | Owner

Ever since I was a little girl I’ve always been into arts and craft. When my mom would take me shopping with her I would always run to the back of the store and look for anything crafty to take home with me. whether it was bracelet making kits, earrings kits or anything I could use to create. I was there ! Using my imagination to create something has always been therapeutic. When people want to purchase your creation, it’s when you realize you can make your hobby into a business. Read more>>

Ricky Mulet | Concert/Event Photographer

Growing up I’ve always had an interest in the creative/artist world. I was very into art, fashion, film, comedy, graphic design, and of course photography. As I’ve got older. my passion for expanding and expressing my creativity continued to grow and over time became more and more clear that a creative career was the only type of career I could pursue. I began my photography while in college originally focusing on more contemporary photoshoots such as weddings, quinces, headshots, etc. However, towards the end of 2022, I found myself being more involved with the indie music scene down here in Broward and Miami. Read more>>

Jason B. Ryan | Writer, Producer, Artist

Art has always been important to me since I was in elementary school. Comic Books were the first thing, at a young age, that I could read long enough to hold my attention (I’d rather be outside playing) But that experience really helped me develop my creativity and instilled the desire to write and create myself. Whether it was writing short stories, performing my own radio dramas on an old tape recorder, drawing super heroes, etc. I was always drawn to the arts. Through school, my favorite classes were always Art and English/Creative Writing. There were 2 experiences that solidified that I would always pursue artistic and creative career… the first was in Middle School when our big English class assignment was to write and illustrate our own fiction book and the teacher would print them and bound them in a hardcover. Read more>>