Meet Jaida Deco | Entrepreneur & Nail Tech

We had the good fortune of connecting with Jaida Deco and we’ve shared our conversation below.

Hi Jaida, can you share a quote or affirmation with us?
Yes, one of my favorite quotes are,” Re-examine all that you have been told dismiss what insults your soul.” – Walt Whitman. The quote is longer however, this portion of the quote I located on the end of my tea bag. At that moment in 2015 I was about embark on a journey of self-finding and this quote re-iterated what I was already feeling at the time. What this quote means to me is to take everything you have been taught this far in life and dismiss anything that doesn’t resonate with what your soul genuinely and authentically feels/wants. What I love about the quote is that it’s been my daily reminder that I deserve to walk unapologetically on my own path and that even though I was taught many things growing up it does not mean that those lessons will always fit with my life’s purpose.

Let’s talk shop? Tell us more about your career, what can you share with our community?
As an entrepreneur I wear many hats, I am in many fields but my main focuses for the next few years are my beauty, fitness and branding agency brands. Whether it be modeling, doing nails, providing twerk-fitness lessons or helping clients with their brand strategies; what sets me apart is my never-ending energy and my ability to be able to adapt to any situation. Not only that I get the job done. I am most proud of my network; my personality has connected me with so many valuable and intelligent people. I got here by studying the game and understanding I don’t have all the answers so learn when to be the teacher and learn when to be the student. When someone already has the blueprint, it is best not to reinvent the wheel EVERYTIME. I love to be unique and stand out but sometimes as artist we need to make logical choices versus creative ones and understand how to balance both. It wasn’t easy because as adaptable as I can be most times, I prefer to do things my way and figure it out myself. But being closed minded like that hurt my business and slowed me down in the long run. I overcame this thinking by keeping myself surrounded by others who thought differently. I set up boundaries for my mental space to thrive and flourish. Now, I love working with a driven team of likeminded or forward minded individuals.

The lessons I learned along the way was 1.) Your brand or life begins and ends with you. Every day we are given a choice and a time slot to get the things done we envision in our mind. Choose with intention and discernment. 2.) a dream is a wish your heart makes as long as you love what you’re doing it will never feel like hard work. 3.) CONFIDENCE is FAITH backed by BELIEVING in yourself. How is anyone going to believe in you if you don’t believe in yourself?

I want the world to know that they will be able to recognize my name in every household and I am coming in strong ready to shift, change and enhance what the creators before me did. My brands aren’t just about consumerism it’s about creating an experience that is tailored to each guest with intention and care. No matter which brands you decide to interact with of mine; you will always leave feeling like a better version of yourself. I remind you of what already exists within.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As Far as Miami my go to spot is Victory Lounge and Restaurant; it screams excellence and the food and drinks are top tier. I love Moxie Lounge, The Wharf, Brickell, Wynwood!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Yes, there are many people I can sincerely thank and be grateful for their impact in my story. First and foremost, I would like to thank every stylist, MUA, and photographer who collaborated with me and who created beautiful works of art with me. Thank you to Patrick Provida for putting me in my first fashion show. Thank you to Sparklle Thames for all of the beautiful makeup and fashion shows we did together. Thank you to my mom for always being down to support my wild ideas and dreams. Thank you to my sister Jamaiya Weekes for always being my third eye and for being my kidney you filter out the nonsense in my life. Shout out to Kay Piazza and Tobi Makinde for being the photographers to create without inhibition with me. Thank you to Jenny Flawless and Jose Law for literally being my dynamic duo team I can go to you guys for anything. Shout out to Shahara and Necqua for always making sure my daughter was good while I had to go grind. Shout out to my daughter for changing the course of my future and saving me from myself. Thank you to my ancestors for protecting me so I can get this far. To my family who took part in providing and being a village for my mom THANK YOU for feeding me and giving me a roof over my head. Shout out to my fashion momma Cheryl James for inspiring me as a creative director and for giving me an opportunity to be behind the scenes at fashion shows. Shout out to DANI my mentor in soul and in nails; we need more woman who are bosses like her in this world. To my sister Shella thank you for protecting my soul and praying for me. Thank you to my daughter’s family for their support through it all! TO my besties Niaha and Jenni, thank you for your unconditional friendship and sisterhood. To my sister Akeela thank you for always keeping me real and keeping it real. Shoutout to all my clients who have supported me and my day one fans! i love you guys and truly couldn’t have made it this far without yall.

Website: msha.ke/jaidadeco

Instagram: jaidadeco

Other: Fitness Page: @Decostwerkshop Nail Page: @Decobrandbeauty Brand Consulting Page : @DecobrandAgency

Image Credits
Photo of Jaida Deco: Captured by Jenny Flawless (@jennyflawless) Nails by : Lauriann ( @nailsgod)