We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Alexandra Soto | Birth and Postpartum Doula

One of my principles that matters most to me is empathy. Being an empath allows me to really understand others’ feelings while allowing me to guide them. “Helping you keep your Aura glowing for you and your little one.”-AmethsystauraLLC. If a mom’s aura is glowing and bright, so is the baby’s aura. I guide moms through hypnobirthing to achieve this. Read more>>

Vivian Arthur | Photographer

Kindness and modesty are very important to me. Out of all the experiences I’ve had throughout my career, I remember those in which the atmosphere was filled with good vibes and positive attitudes the most, without anyone behaving above or beneath anyone. I always say that even though my profession is superficially based, beauty really is on the inside. Read more>>

Cristina | Real Estate Associate/Brown Harris Stevens

One important factor in being mindful, being client-centered and client driven, I’ve been able to conduct every transaction with the utmost integrity and professionalism, Standards that leave both buyer and seller satisfied that they were each very well served. “Client First” philosophy sets the performance bar to the highest level. Read more>>

Saan Rose | Creator

Being my true authentic self, I need to be, this way I am truly in touch with who I am and it makes the creative process more straightforward and a true expression of who I am. Read more>>