Meet Nyiko Rikhotso | CEO

We had the good fortune of connecting with Nyiko Rikhotso and we’ve shared our conversation below.

Hi Nyiko, what is the most important factor behind your success?
Simply hard work investing 100-150 hours within the initial phase of freezy world from running interviews which changed the whole dynamics by building a culture which worked effectively towards building a story around our products offering from running numerous A/B testing on sales channels such as Facebook, Instagram, Google Shopping, Taboola Native ads.

From a performance marketing perspective Taboola Native ads out performed our Google Smart shopping campaigns which resulted in a 300% ROAS.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What set’s Freezy World apart from the rest is our great variety of products which provides our customers with a great selection of different products for different seasons and occasions.

What I’m excited about is where we are going which is to expand our reach upon a Global Scale.

Hard work and perseverance throughout the challenging phases starting a business is not easy mentally and emotionally you need to be strong enough to push through when things are not going your way as well as once you start finding meaningful success along the way its important to find ways of scaling what is working by diversing your reach through various sales channels.

From a personal note I’m proud of myself cause I took after my father who taught me to have an entrepreneurial mindset from running my own uber fleet from uber X with my Ford focus which then brought upon great success I was able to buy my dream car Audi Rs3 as an entrepreneur at the age of 26 years of age from running my uber business effectively and now I need to fulfill my purpose by ensuring that I leave a legacy with Freezy World.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Sandton is the place to be saint restaurant by the Marc, Amazon club,Truth Night club in Midrand ,Niccki Beach in Boksburg where all the major H20 events take place.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate the support and mentorship i received from the church where I served within the sound department house of treasure ministries where by they prayed and supported me to push through by following my dream which God gave me when I was at my lowest point in life but thanks to the support from the church I was motivated to navigate through the initial stages of establishing Freezy World Online Store to become the next Global iconic Brand which is there to serve the world.

Website: https://www.freezyworld.com/

Instagram: https://www.instagram.com/freezy.world/

Linkedin: https://www.linkedin.com/in/nyiko-rikhotso-8001b988

Facebook: https://m.facebook.com/freezyworldsa

Youtube: https://www.instagram.com/freezy.world/