We had the good fortune of connecting with Gina Genna and we’ve shared our conversation below.

Hi Gina, what do you attribute your success to?

The pivotal factor propelling my success in nearly two decades of luxury hotel marketing lies in my relentless dedication and multifaceted experience. Commencing at an entry level, I meticulously navigated through a variety of networks in marketing, accumulating hands-on expertise. My journey encompasses constructing a brand from its infancy, orchestrating high-profile hotel launches, and steering the marketing strategies for a diverse array of properties both domestically and internationally. This comprehensive exposure has honed my strategic acumen, fostering adaptability and innovation. My ascent through the traditional and digital marketing channels has sculpted a seasoned professional capable of orchestrating success in the dynamic and competitive luxury hotel industry, defining my present accomplishment, most recently being awarded HSMAI south Florida’s Hotel Marketing Professional of the Year 2023.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

What sets me apart is my early entry into the dot com era,in 1999 providing a unique advantage in digital marketing. My journey began as an advertising coordinator overseeing email marketing for Hard Rock starting in 2005 , aligning with the digital wave reshaping traditional mediums. Spearheading the introduction of Resorts World from Asia to Miami and the Bahamas marked a pinnacle. Dominating marketing channels from TV to Radio, newspapers, digital, and social, it was a pleasure to see the brand’s vibrant emergence. The path was challenging, requiring resilience to navigate evolving landscapes. Lessons learned include adaptability, strategic vision, and the power of immersive experiences.
My story revolves around the essence of relationships, particularly in the dynamic media landscape. Fueled by an unwavering commitment, I never leave a stone unturned in my pursuit of success. Through meaningful connections and thorough exploration, my journey unfolds as a testament to the transformative power of genuine relationships and thorough diligence

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
M I A M I. Our city has so much flavor! Here is a line up of how I entertain out of town guests in our outdoor city: Spend the day on the boat, roll up to the Haulover sand bar, take a dip in the crystal clear waters and get a good tan. Take them to a few spots to catch some fish, then cook our catch on the boat. When the sun goes down, pre-game at a rooftop bar like Rosa Sky then depending on the friend – we can do cuban, Joe’s Stone Crab for dinner or have an immersive dining experience at Gekko or Toro Toro. Over the next few days, we can either boat over to Bimini or head down to the Keys! South Florida is very special and we are lucky to have access to all things sub-tropical down here!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
A heartfelt shoutout extends beyond my immediate circle, acknowledging the pivotal roles played by numerous individuals, groups, and brands in shaping my journey. Gratitude to my parents and husband for unwavering support. Immense credit goes to the diverse brands and companies I’ve represented; each has been a cornerstone in my professional evolution. Commencing with the global giant, Hard Rock Hotel & Casino, offered a kaleidoscopic view of the marketing landscape – from a hotel and casino to Hard Rock Cafe and Hard Rock Live – countless red carpets, grand openings, and hands-on experiences across diverse outlets have woven the fabric of my success story, with each entity leaving an indelible mark. Fast forward to today, I sit on the Executive Committee amongst some of the best hospitality executives in the industry at the iconic InterContinental Miami whom I give many thanks to our award-winning leader who acknowledges my dedication to the hotel and my passion for storytelling and simply getting the job done.

Website: http://icmiamihotel.com/

Instagram: @interconmiami@ihg.com

LinkedIn: https://www.linkedin.com/in/gina-genna1/

Image Credits
Gina Genna

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