Meet Abram

We had the good fortune of connecting with Abram and we’ve shared our conversation below.

Hi Abram, can you talk to us a bit about the social impact of your business?
At Persona Bespoke we believe grooming is more than just a service — it’s a form of care. Our mission started with something deeply personal: watching loved ones lose confidence and dignity simply because getting to a barbershop wasn’t easy anymore. That’s when I realized — if people couldn’t come to the barber, the barber needed to come to them.
Today, we bring licensed, professional grooming directly to seniors, individuals recovering from illness, and anyone who deserves to look and feel their best but might struggle to access traditional care. Whether it’s a fresh cut that restores confidence after chemo, or a simple shave that helps someone feel human again, we’ve seen how these small acts create big change.
But it’s not just about the clients — it’s about the barbers and caregivers, too. We’re building a network of professionals who want purpose behind the clippers, offering them meaningful work that blends artistry with compassion.
Our impact lives in the smiles we see, the stories we hear, and the dignity we help restore — one person, one haircut at a time.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My journey to creating Persona Bespoke was personal. I’ve been a barber for over 20 years, but what really shaped my vision wasn’t just the craft, it was my family. Watching my mother age, and later, seeing my wife battle breast cancer and lose her hair to chemo — those experiences changed me. They taught me that grooming isn’t vanity; it’s humanity. It’s about dignity, confidence, and care.
That realization pushed me to merge my two callings: barbering and caregiving. I became a licensed CNA so I could bring professional grooming into healthcare environments the right way — safely, compliantly, and with compassion. Today, our company brings mobile barbering and personal care to seniors, post-surgical patients, and anyone who deserves high-quality service right where they are.
What sets us apart is that we don’t just show up with clippers — we show up with purpose. We work alongside nurses, facilities, and families to make sure every client not only looks good but feels seen. Our model also empowers barbers and CNAs with new ways to earn, giving them routes, consistency, and pride in meaningful work that changes lives.
It definitely wasn’t easy getting here. Building something that’s never been done — bridging healthcare and grooming — meant facing a lot of closed doors and skepticism. But every “no” just reminded me why this matters. I leaned on faith, family, and persistence, learned the laws that protect this kind of work, and building a system that will bring opportunities across the country.
The biggest lesson I’ve learned is that purpose attracts people — when you lead with genuine care, the right doors eventually open.
What I want the world to know is this: we’re not just cutting hair, we’re restoring dignity. We’re reimagining what care can look like, blending skill, empathy, and innovation. And this is only the beginning.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would start from East to all the way West. Of course S. Florida is known for its Beaches and Dining experiences which is a great way to kick things off, but the more you go West you really realize how much Biodiversity Florida has with its scenery such as its beautiful State Parks, the Everglades , bike trails , fishing and things of that nature. Florida is such a great area to be lived outside almost all year round and because there is so much culture here the food everywhere you go is amazing.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shout out to my Wife, Nurse Melissa who is my Business Partner in this Venture and my best friend/life partner

Website: https://personabespoke.com

Instagram: @personabespoke

Image Credits
Photo Credits : Abram Hernandez