We had the good fortune of connecting with Erica Schmelzer and we’ve shared our conversation below.
Hi Erica, alright, let’s jump in with a deep one – what’s you’re definition for success?
I’m successful at what I do when I can create my art, while staying true to myself. I’m all about the connection and energy and authenticity in a photo, and I love when those aspects are palpable in an image I’ve captured.
Alright, so let’s move onto what keeps you busy professionally?
I can freeze time. What’s your superpower?
I’m a lifestyle family photographer, which means yes, I will get the photo of you all looking and smiling at the camera, but what I really want to capture is that intangible dynamic that makes each family so uniquely beautiful. I want the looks, the snuggles, the hugs, the kisses, the giggles. When you look at that image years from now, I want you to remember the sound of their laughter and the feel of their small hands in yours.
I started my career as that family member/friend who you’d want to bring her camera to an event. I realized I wanted to share this talent beyond family and friends. I was lucky enough to be mentored by an awesome wedding photographer at the time, and I”ve found my passion in photographing families, mitzvahs, and other lifestyle requests where the goal is to capture who someone is. That’s where the name ‘So You’ came from!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love to play outside, so Hollywood Beach Broadwalk is a fave for riding bikes, and West Lake is a fave for paddleboarding!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family for giving me the time and space to do what I do, and my friend Steph with tinyhousephoto.com for being my photography sounding board!
Website: www.soyoubyericasue.com
Instagram: www.instagram.com/soyoubyericasue
Linkedin: www.linkedin.com/in/erica-schmelzer
Facebook: www.facebook.com/soyoubyericasue