Meet Felipe Azenha | Co-Founder of CinderFit

We had the good fortune of connecting with Felipe Azenha and we’ve shared our conversation below.

Hi Felipe, is there something that you feel is most responsible for your success?

Surrounding myself with people that are smarter than me. A great team is needed to accomplish big things and there is only so much any one person can do.

In the very early stages of CinderFit my partner and I sought to involve advisors that could help us take the brand to another level. We brought together experts in finance, marketing, industrial design as well as professionals with decades of combined experience in the fitness industry. Without their help and advice, CinderFit wouldn’t be in the position it is today.

All of us on the CinderFit team recognize that we have a once-in-a-lifetime opportunity on our hands to disrupt the fitness category. Our CinderFit blocks are a simple and versatile product that could, for the most part, replace kettlebells and dumbbells entirely. We believe that our CinderFit blocks have a place in every gym and home gym in the US.  Our goal is to build an iconic fitness brand that makes people feel healthier, stronger, and more confident with thoughtfully designed fitness products that look beautiful in a studio or home. A healthier lifestyle is within reach for everyone and doesn’t require expensive equipment or a gym membership. Our success as a brand will be determined by the CinderFit community that we are building.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

During the 2020 Covid-19 quarantine, my workout buddy (now business partner) and I were determined to maintain our daily exercise routine even though gyms had closed and home fitness equipment was sold out. With some cinder blocks I had in my backyard, we discovered the blocks could be used in a variety of different ways for a total body workout. We decided to redesign the traditional concrete cinder block with high-performance materials that were easy on the hands and eyes. CinderFit’s patent-pending design allows fitness enthusiasts to do 10x more exercises than a dumbbell or kettlebell, providing unrivaled complete body strength and cardio training. There are hundreds of workouts possible with just a single block and resistance bands.

We’re partnering with gyms across South Florida and collaborating on free pop-up CinderFit classes. Follow us @CinderFit to see where. Or drop-in for a free CinderFit class at our flagship location at the CinderFit 305 gym in Little River (7269 NE 4th Ave., Suite 101, Miami).

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Definitely our gym in Little River, but we’re also big fans of The Underline’s Urban Gym (729 SW 1st Ave.) which is where we recently held a community workout for CinderFit’s official launch where Miami Mayor Francis Suarez and fitness influencers joined us for a workout.

As for sightseeing, a bike ride on the Rickenbacker Causeway or mountain biking on Virginia Key.

People watching: Muscle Beach

Favorite restaurants,: Zak the Baker, Fiorito, The Citadel, Salty Donut, Imperial Moto Cafe, and Plantisserie

Favorite Bar: The Anderson

Favorite neighborhood: Little River

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

My business partner, Takeo Ishii, comes from a product development background and he initially was the driving force pushing for us to design a cinder block for working out. At first I thought it was a terrible idea and it took him several months to convince me. Now, I’m grateful to be a part of this fitness revolution with him.

We’d also like to give Randy Hetrick, founder of TRX, a shoutout. Randy is probably the entrepreneur we most respect in the fitness industry and we are lucky to call him a mentor. For some reason he has taken a liking to us and has taken us under his wing.The advice he has bestowed upon us so far has been priceless. You’re the man, Randy!

Last but not least, my wife. She’s probably the smartest person I know and without her support and encouragement CinderFit wouldn’t have gotten off the ground.

Website: https://cinderfit.com

Instagram: https://www.instagram.com/cinderfit

Facebook: https://www.facebook.com/CinderFit

Other: Vimeo: https://vimeo.com/user139492532