Often we don’t have to reinvent the wheel to learn something new – we can just ask experts in the field who can draw on their experience to enlighten us. Below, we’ve shared insights insiders from various industries have shared with us.

Branka Sokolovic | Creative Director & Brand Strategist

In recent years we’ve seen a huge surge in “clean and green beauty.” Though this revolution is an incredible step in a more sustainable direction, this has unfortunately led to an influx in erroneous claims made by beauty brands in an attempt to jump on the health bandwagon. In the nail polish industry specifically, these claims are general a number followed by “free” i.e. 5-free nail polish. This short description is meant to signify the number of harsh chemicals that have been eliminated from the formula. In the mid to late 2000’s, 3-free was the must-have. By 2012, 5-free became all the rage. By 2016, if you weren’t 7-free, forget it, you were black-listed. By 2018, 10-free was the thing to be. Read more>>

Dr. Nicole Linardi, LMHC, NCC

One thing about my industry (Mental Health) that outsiders are probably unaware of is that the conversation surrounding mental health needs to be normalized and welcomed. Throughout the years that I have had the privilege to study and partake in higher learning academia and working in the field, I have witnessed the fear, lack of knowledge and lack of happiness in individual’s lives due to the simple fact that the simple act of talking about a past trauma, current trauma, and/or a mental health struggle isn’t talked about. It is my sincerest hope that mental illness is reframed and looked at as something to work hard towards attaining, mental wellness. I see this as the person who experiences a headache or any other ailment, pain, or discomfort and seeks support, help, and answers–they look for a doctor, a dentist or even go to the pharmacy. Read more>>

Meikhel | Artist Manager

I would say people outside of the music industry are generally unaware of how much money, time, and effort it takes to establish a successful, lasting career. Many people think that songs just blow up overnight, randomly go viral, or it only takes one song to make it to the top. Artists create a lot of songs before they even get buzz. Moreover, there’s marketing, studio time, video shoots, photo shoots, etc.; there is a lot that goes on behind the scenes. Also, outsiders tend to think it’s all the artists’ doing. Successful artists have a great team around them: manager, PR, record label, etc. It takes a village. Read more>>

Joyci Borovsky Joey Roberts | Non-Alcoholic Bar Owners

Because we are non-alcoholic, people assume that we only serve people who can’t drink or have problems with alcohol. The reality is, around 85% of our customers drink our products as well as booze. They like to have some sort of nightlife but without major intoxication. Several nights a week, our patrons come to our bar and are able to enjoy the social atmosphere, live music and ambiance of a bar setting without getting belligerent. Don’t get us wrong, we like to drink and we aren’t against it at all. We just know how to party without it too! Read more>>