Meet Adriana & Roxana Infante | Founder & Partner of White This Way

We had the good fortune of connecting with Adriana & Roxana Infante and we’ve shared our conversation below.

Hi Adriana & Roxana, can you walk us through the thought-process of starting your business?
We wanted to change the idea that home styling is expensive and intimidating and help people see their homes as a white, blank canvas, with them as the artist. We want them to inspire and aspire. Dream it up and do it up. Imagine, design, create. Then shift it around and do it again. That’s the magic of your sanctuary.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
White This Way is an interior styling company that helps clients design spaces to reflect their personal styles and needs. Our ethos is influenced by harmoniously combining simplicity and tidiness to create a stylish, yet functional home or business.

Unlike most interior decorators who calculate their fees based on a markup of dollars spent on furniture, our fee is based on time spent per square foot of each project. Why? Basically, we don’t want you to skimp out on furniture. We want you to get the best of everything within your budget and usually we’ll help you find it for even less!

Our experience is literally based on passion. Neither one of us went to school for interior decor. Roxana works full time at a marketing agency and Adriana at a PR agency. And although White This Way started off as a side hustle, it’s grown to be almost a second full time. Despite the challenges juggling 2 jobs and limited time, we wouldn’t have it any other way.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami is always a good time! A few of our favorite things to do: go to the beach, eat delicious food and end the night with karaoke at home or a vibey bar.

Here’s a list of our favorite restaurants and bars:

Dinner / Drinks
– Uchi
– KYU
– Hillstone
– Luca Osteria
– Mandolin
– Forte
– Layla

Breakfast / Brunch
– Madruga Bakery
– Boulangerie
– Salty Donut
– Islas Canarias

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The inspiration behind White This Way is 100% our followers! We love how passionate they are about home decor and tidiness! We are fueled by their engagement, questions and compliments. And as many know, our passion and love for home decor comes from our favorite architect, who happens to be our dad – Pedro Infante.

Website: www.whitethisway.com

Instagram: @whitethisway

Linkedin: White This Way Home

Facebook: @whitethiswayhome

Yelp: White This Way

Image Credits
White This Way