We had the good fortune of connecting with Dr. Becky Rucker and we’ve shared our conversation below.
Hi Dr. Becky, can you walk us through the thought-process of starting your business?
I never thought I had what it took to run a business. I was a physical therapist who loved her healing profession of working directly 1-on-1 with clients. I definitely had not gotten into the PT profession to run a business. The thought of owning a PT business actually terrified me. Marketing, sales, budgeting, projections, growth strategies – I had no experience or knowledge in business and it seemed like another world.
Fast forward 17 years into my career. I had been working part-time at a local PT clinic while balancing “mom-life” to 3 girls. I had built a steady clientele list and solid reputation. My youngest daughter was approaching kindergarten and somehow – I knew it was time to make a move.
I set out to find a way. I believed I had what it took to go out on my own and that was my initial goal; to successfully work as an independent physical therapy practitioner. I also wanted to integrate fitness into my business model – because my overall goal is for every person to understand their bodies better. For everyone to be able to make changes to their posture, movement patterns, and overall fitness before it becomes an issue.
As I was contemplating this business path, I happened to sign up for a fitness and business summit that was hosting a well known strength and conditioning coach that I admired. It was at this conference, the Vigor Ground Fitness & Business Summit, that a deep driving fire was started within my soul.
I knew the traditional marketing model of the physical therapy profession – marketing directly to doctors – was not for me though. I had gotten into PT to help people, not to go out and “sell myself” to doctors (because effectively, that is what it feels like you are doing when you market your physical therapy services to doctors).
There HAD to be another way. A different way. An unconventional way.
Enter Luka Hocevar and Steve Krebs, co-owners of the fitness business coaching group, Yo! Grow Your Gym. Fall 2019, shortly after the summit, I made the decision to step outside the PT norm and hire these fitness business coaches. To many, this seemed like an unusual decision. Why not just hire business coaches in the physical therapy field?
Because it was different and I needed different.
I needed the energy, the fitness-forward, progressive thinking of the fitness industry.
It was the best business decision and investment in myself I have made.
Physio Movement & Performance opened in June 2020. I started in the midst of the Covid-19 pandemic and I have not looked back since that point. I ran the business as a solo practitioner for a full year, developing a 2 month waiting list for new clients. I started my first Pilates Small Group Mat Class in October 2020, addressing fitness, posture, and movement patterns. In the summer of 2021, I hired an Office Manager and in the beginning of 2022 I took on a 3rd year physical therapy graduate student as an intern. Now, I am excited to say Physio continues to grow and has hired another physical therapist who will be starting in May 2022.
Did I start my PT career planning to be a business owner?
Did I think I would ever manage a team of professionals?
Did I dream I would implement fitness in my practice to become proactive with the wellness of our bodies?
But here I am – dreaming AND implementing. And this is just the beginning…
What should our readers know about your business?
Dr Becky Rucker is a Board Certified Orthopedic Physical Therapist who received her Doctorate of Physical Therapy in 2002. Dr. Becky is known for her keen eye in movement analysis. She has studied extensively in Pilates and movement control and is able to use this for injury rehabilitation, sports performance, and strength and conditioning work. She uses her clinical expertise combined with evidence-based treatment to provide the highest quality care for her clients. This care involves her strong movement analysis background, manual therapy, individualized exercise programming, and client education to give her clients the best rehab experience possible. Dr. Becky has numerous certifications including Certified STOTT Pilates Fitness & Rehabilitation Instructor, Certified Strength and Conditioning Specialist, Certified Kettlebell Instructor, and Certified Clinical Management of the Fitness Athlete.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Who else deserves some credit and recognition?
Shoutout to my two phenomenal business coaches, Luka Hocevar and Steve Krebs, co-owners of the fitness business coaching group, Yo! Grow Your Gym. Their progressive approach to fitness and rehab business has given me the cutting edge strategies, tools, and particularly the mindset, to create and build this awesome business. I would not be where I am today without their amazing mentorship and support.
Shoutout to Melanie Byford-Young, Physical Therapist and Master Instructor Trainer of Rehabilitation for STOTT Pilates. Her wisdom and discerning eye for movement molded the way I view and approach all of my rehabilitation and fitness work.
Shoutout to my family, and particularly my husband and three girls, who have endured a few years of all things “Physio”. I appreciate their amazing, unconditional love and support of this awesome, crazy-beautiful business venture.
Jennifer Finch Photography