We had the good fortune of connecting with AIDA ENRIQUEZ and we’ve shared our conversation below.
Hi AIDA, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
When we hear Interior design, our mind goes to something pretty, and picture perfect, maybe scrolling to Pinterest, or any social media to have “ideas” but, designing a space, goes beyond this; yes, it has to be harmonic on trend and appealing to the end user and the ones who inhabit them, but we have to look beyond this to make sure that the space work for us.
Over the past 3 years, the home has evolved dramatically, from how we use the space, and understanding that the “cookie cutter idea” of living room, dining room, or even our room, was created 50 years ago doesn’t apply now. The need of flexible spaces, and the understanding of the target it’s a most.
In 2020 the pandemic hit our lifestyles, and has changed the way we spend most of our time, with or without lockdowns, these new habits that we have acquired are going to stay in place, and social media´s role in opening up the home, to co-living and the need to feel at “home everywhere” it is more relevant than ever.
When we take a project every single one has its uniqueness, either a house, an establishment we start by researching the “Brand” (in the case of a family, the family itself) Who you are? Who do you want to say? What sounds do you like? What fragrances do you appeal? What you don’t like? What are the needs of lighting? How do you want to feel in that space?
My approach It’s a Human Design Centered by their users and their habits, their needs, so when you enter that space, it has to be simple to get it, to understand it, and to engage.
One thing that I am really passionate about it about creating brands or their re-branding from the conceptualization of the logo where we translate the abstract concepts, to lines, colors and figures to a Brand and after we pour in to the interiors, thorough, textiles, materials, shapes, light, sounds, aromas so they can attract their tribe; in a way that when they step in to the space there is no need to explain a thing, because it´s all laydown to your enjoyment, simple and straightforward.
But behind, all of this, there is research, the knowledge of the materials, and their qualities, so they are carefully selected according the purpose in the space, and can last longer, the light need influences, how we are going to use the space, and how are we going to take care of the end user, because the amount of light that we need for working its different from the light in a dining room, or if we want to hide the imperfection of a fabric or the skin in a fitting room.
We are a sensorial we like to touch, enjoy scents, we feel and live spaces in different ways, why we should fit in a design that apply to everyone? In 2022, uniqueness it´s praised, and I love to be able to understand and translate the individuality of my clients, to something tangible and effortless.
What should our readers know about your business?
Design it´s not only a job it has always been a medium, the need to express myself solve problems focusing on the details and always, always in its beauty.
I started redesigning and staging spaces since I was 10, I had a clear Idea of the esthetic I wanted to achieve, I used to watch a lot of movies and architectural magazines so I wanted to emulated those interiors.
I started re-arranging the houses of my relatives and my grandma, editing their priceless possessions (hiding them). Getting involved creating an in-house magazine, supported each campaign that my sister needed, with the proper poster, flyer to achieve her goals. So, when I started to looking for a career It was as a no brainer.
I’m extremely passionate about what I do, and the brands I get involved because I always look as them through my glasses of their full potential, what they can become and where I have to take them and sometimes it´s not an easy task.
When I take on a new project, I try to break it down to its core, the creating of a concept it’s the principal and my main purpose to understand it 100% because I have a responsibility towards my client and ever a bigger one with the people who are going to engage with the brand, and interiors. So learning its always part of my process, and I wouldn’t have it other way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well Miami its very colourful and magical, you can be lost in a neighborhood, and their people and really change from one block to another I certainty I would take them to:
South beach, Perez Art Museum, and the Institute of contemporary art located in Design District a most to visit and enjoy.
Wynwood walls, perfect for great pictures, and surrounded by grafitti artist and muralist currently you can enjoy Shepard Fairey (the artist who designed Obama’s “Hope” poster). Allapattah a neighborhood, just west of Wynwood, full of artsy attractions and new up and coming restaurants and right across from it the Rubell Museum.
Artchouse a digital art gallery mixing science, technology and art, where you can be part of an immersive experience.
An lastly Museum and Japanese gardens where you can find a stroll that promotes well-being by immersing in them or Vizacaya Musseum Gardens with the Italian Flare that characterize them.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would definitely put Life as the one who is pulling all the strings, If it wasn´t for that I wouldn´t have left my 9 to 5 steady job, sometimes we hold on to places, people and jobs, and life keep pushing towards something different.
CHANGE, it’s a constant it’s easier to say than done, and when you start letting go; you find yourself doing what you are really supposed to do, everything stars too flows. It’s a process of trusting you and your path, plus I wouldn’t have done it without the support of my family my biggest cheerleaders specially my sister who is always pushing me to be better and embrace a challenge.
PHOTOS BY EDUARDO DE LA PEÑA www.eduardodelap.com instagram @eduardodelap