We had the good fortune of connecting with Alexandra Beach and we’ve shared our conversation below.

Hi Alexandra, what led you to pursuing a creative path professionally?
I started Beach and Co Events as a way to merge my love for creativity with my passion for meaningful connection. After earning my master’s degree in Child Life, Administration, and Family Collaboration from Towson University, I worked as a Certified Child Life Specialist in Philadelphia, PA, primarily in the Emergency Department and NICU/PICU. My time there—especially during the height of COVID—was both rewarding and incredibly challenging. I saw firsthand how precious and fleeting life and family moments can be. Burnout eventually set in from being bedside day in and day out, and I knew I needed a shift. I moved to South Florida to be closer to my parents and refocus on what brings me joy. I’ve always loved planning and throwing parties on the side, and I realized it was time to take charge of my future and build something of my own. That’s how Beach and Co Events came to life—a space where I could let my artistic vision shine while helping others create beautiful, lasting memories with the people who matter most.

What should our readers know about your business?
Beach and Co Events is a boutique event planning company built on the belief that everyone deserves to celebrate life’s special moments—whether it’s a luxurious, over-the-top affair or a beautifully curated event on a budget. I love helping clients bring their vision to life in a way that feels authentic to them, no matter the size or scale. From intimate gatherings to extravagant celebrations, I’m passionate about showing people that with a little creativity and thoughtful planning, anyone can throw an unforgettable event.

Building this business has been anything but easy—it’s been a journey of constant learning, growth, and resilience. Success doesn’t happen overnight, and I’ve learned not to be so hard on myself through the process. Every challenge has been a stepping stone, and I continue to learn lessons every single day. This path may be slow, but it’s meaningful, and I’m proud of the progress I’ve made and the heart I pour into every event.

What I want people to know is that Beach and Co Events is about more than planning parties—it’s about creating joy, connection, and lasting memories. Whether you’re dreaming big or working with a tight budget, I’m here to make it happen with intention, care, and creativity.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Start your day in Wynwood, exploring colorful street art, trendy boutiques, and vibey brunch spots like The Salty Donut or Bakan. Spend the afternoon soaking up the sun or head to the more relaxed vibes of North Beach if you’re looking for fewer crowds. For a luxe poolside experience, check out the rooftop at The Goodtime Hotel or Strawberry Moon. Don’t miss a night out in the vibrant neighborhoods of Brickell or Coconut Grove—packed with chic rooftop bars, craft cocktails, and dancing spots. If you’re in the mood for something a little more elevated, book a spa day at the Faena Hotel or indulge in a sunset cruise around Biscayne Bay.

Who else deserves some credit and recognition?
Beach and Co Events is more than just a business—it’s a legacy inspired by my mother, Sally. Growing up, I watched her effortlessly plan beautiful parties, host gatherings, and help friends and family with their own events. She had a natural talent for making people feel special and turning even the simplest moments into something memorable. Her creativity, generosity, and attention to detail left a lasting impression on me, and it’s those same qualities I bring into every event I plan today. Beach and Co Events is a reflection of that spirit—rooted in family, inspired by tradition, and driven by the joy of bringing people together and this business wouldn’t be what it is without her by my side.

Website: beachandcoevents@gmail.com

Instagram: beachandcoevents

Facebook: https://www.facebook.com/people/Beach-Co-Events/61568766883292/#

Other: Tik Tok: Beachandcoevents

Image Credits
JQ Creative Services, TyMarionn, Kerri Carlquist, and Katy Carl

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