We had the good fortune of connecting with Alexina Prather and we’ve shared our conversation below.

Hi Alexina, Let’s talk about principles and values – what matters to you most?
Conscious Consumerism. Shop Alexina is a brand built around the notion of incorporating mindful actions and conscious decisions into daily activities, like buying or caring for clothing. Clothing is used on a daily basis around the globe. However, there are many different cultural norms and individual approaches to how we purchase and wear clothing.

Let’s talk shop? Tell us more about your career, what can you share with our community?
May 2020 I graduated from the University of Miami with a Master’s Degree in Sustainable Business! Not only do I prioritize sustainable clothing practices in my personal life, I also have an academic background in this subject area. I have professional experience working at an international social enterprise in People Operations. I am passionate about for-profit social impact businesses and corporate social responsibility initiatives.

Any great local spots you’d like to shoutout?
If a friend was visiting Miami for a week I would take them to the following places: – Palacio de los Jugos for their mamey & vanilla smoothie and a cafe con leche – Sunny Isles for a dip in the ocean (best water for swimming) – Key Biscayne for a great few of the sunrise – Doggis for some delicious arepas – Laggniappe for a night of wine and live music – Day trip to Key Largo for a taste of the Keys

Who else deserves some credit and recognition?
I’d like to dedicate my shoutout to the people in my life the helped me get my brand up and running! My best friend/graphic designer that helped me create a website, logo, and overall brand image. Liv, I could not have started this without you! I would also like to dedicate my shoutout to my partner, Antonio. He has been there every step of the way, supporting me and cheering me on.

Website: www.shopalexina@gmail.com
Instagram: @shopalexina
Linkedin: https://www.linkedin.com/in/alexinaprather/
Other: I also started another small business/IG account about compost and food waste, which is another passion of mine. More info can be found @garbagetogold on IG

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