We had the good fortune of connecting with Anesha Daniel and we’ve shared our conversation below.
Hi Anesha, what role has risk played in your life or career?
I am open to taking risk. Initially I was afraid of losing an investment, however, I believe risk teaches us valuable lessons in life. To me it doesn’t matter if we lose or gain from the risk because there will always be something you can take away from the lesson. Risk also provides the opportunity to grow and try again. When investing in your future you will take risks That’s one of first steps.
Alright, so let’s move onto what keeps you busy professionally?
I create luxury candles with honest ingredients. Some of my candles offer healing vibrations like the Chakra Candles in the Crystal Collection. They have a beautiful blend of essential oils, crystals, and herbs that are specific to each energy center labeled on your candle. I also offer free digital downloads with them that includes some of my favorite affirmations and two work sheets that the customer can print and use as a guide for themselves. I also am very proud to offer crystal candles with unique blends for stress relief, self love, protection, etc.
I have a lot experience in retail sales and customer service positions from previous employment. These skills I’ve learned working for other people’s companies helped me grow into the CEO I am today. Having a certain experience as a customer versus an employee/management gives an advantage when working for yourself. This helped me groom my idea or vision for my own company. It also gives you the opportunity to see what you could improve fro both your customers and employees.
The journey to my success has not been easy and still has challenges today. I try to keep a positive outlook on the situation as it changes. It does get easier with experience, but to gain experience you must show up. Everyday. Consistency is key here.
I’ve learned that word of mouth can blow your business up, in a positive or negative way. Social media presence is necessary in retail during these times, so take the time to invest in content creation. As your business grows get some help, delegate, you can do it all forever. It’s takes the fun out of doing what you love.
My brand is a luxury candle line, made with love and the intention to create peace where they are lit!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I’m in Miami I love eating at my favorite spot, called Latin Cafe 2000 on 875 NW 42nd Ave. I always recommend checking out the museums, the selfie museums are my personal favorite to check out with friends. Of course the beaches are a popular hang out.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to share recognition to my supportive family and community. My mother LaTonya Grant, the authors of my favorite books, Bell Hooks (All about Love – Rest In Peace), Lalah Delia (Vibrate Higher Daily – Live Your Power), and Jen Sincero (You Are A Badass At Making Money), my son Te’Qon Jr., and all of business besties for their continued support and encouragement on our journey.
Website: www.ccluxe.co
Instagram: https://www.instagram.com/ccluxeco/
Facebook: https://www.facebook.com/CCLUXECO/
Other: @ccluxeco on : Tiktok https://vm.tiktok.com/ZMdmpT2qL/ Pinterest https://www.pinterest.com/ccluxeco/_shop/
Image Credits
Justice Studio LLC