We had the good fortune of connecting with April Willis and we’ve shared our conversation below.
Hi April, what is the most important factor behind your success?
For me success has always come from two factors. Knowledge and passion. Prior to opening my own boutique I captured a tremendous amount of knowledge in the luxury retail market. I have always been intrigued by the concept of luxury born from superior quality. One example of this occurred when I first started working for a prominent French jeweler. I’ll admit when I saw the price of certain items, I could not fathom how something could cost so much. This was my mindset until I visited their European workshops and saw the tremendous amount of skill and care it took to create these spectacular works of art. With the knowledge I gained from these firsthand experiences and professional education courses, I was able to recognize true luxury. The combination of quality, and then price.
My success has also come from the passion I feel when personally working with my customers. Helping them select special items they have sought after and are now able to enjoy. Delighting in the quality as I did when visiting those European workshops for the first time.
Chanel Pewter Handbag $1499Chanel Silver Baluchon Handbag $1499
What should our readers know about your business?
Affluent Finds is an upscale resale boutique specializing in ladies fine apparel and accessories since 2009. When you shop at Affluent Finds you will see you are getting the same exceptional quality as when the piece first left the design house.
Our loyal clientele keep us stocked with designer items from Armani, Chanel, Dolce & Gabbana, Escada, Prada, St. John, Versace, and many more.
Did you know that by buying and selling at Affluent Finds you’re doing something good for the planet? Affluent Finds offers a way to shop luxury in a way that is environmentally sustainable. By extending the lifecycle of high-quality goods, you’re helping to create less fashion waste and doing your small part to create a cleaner environment.
Fendi Timepiece $675Jimmy Choo Bronze and Gold Clutch $349
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Downtown Delray has a small-town vibe with a glamorous edge. Here are some of my favorites.
Caffe Luna Rosa For breakfast. Wonderful ocean view. 34 S Ocean Blvd, Delray Beach, FL 33483
Boheme Bistro For Lunch. Arugula salad with shrimp is my favorite. 1118 E Atlantic Ave, Delray Beach, FL 33483
Taverna Opa For Happy Hour. It’s every day from 3pm to 7pm. They have a great selection of small plates. Right on Atlantic Avenue, always lively and interesting, good for people watching. 270 E Atlantic Ave, Delray Beach, FL 33444
Olio For dinner. It’s tucked away on a side street off The Avenue. I like places that are slightly off the beaten path that usually only the locals know about. It’s a place where the bartender always recognizes your face. I get their lamb or bolognese. 42 SE 2nd Ave, Delray Beach, FL 33444
El Camino For a drink. The avocado margarita. As unappealing as this initially sounded to me, I found it to be uh-mazing! 15 NE 2nd Ave, Delray Beach, FL 33444
Marianne Gourmet Favorite to go spot. 803 George Bush Blvd, Delray Beach, FL 33483
Feel Good Fitness To burn it all off. 811 George Bush Blvd, Delray Beach, FL 33483
And of course, I would take them to all my favorite resale spots in Delray Beach including Affluent Finds, A Blast From the Past, Great Stuff, and Second Time Around!
Chanel Necklace $499
Other: https://www.ebay.com/str/affluentfindsboutique https://www.tradesy.com/closet/affluentfinds https://poshmark.com/closet/affluentfinds
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