Meet Ariel Kobetz | be realgoods to your body co-founder

We had the good fortune of connecting with Ariel Kobetz and we’ve shared our conversation below.

Hi Ariel, what was your thought process behind starting your own business?
Our journey to starting this business was fueled by our passion for health and wellness—mind, body, and soul. We set out to create a high-protein bar made from all-natural, clean ingredients. Our goal was to develop a bar that everyone can enjoy—whether you need a boost before a workout, a pick-me-up during the day, or simply a wholesome, healthy snack. Building a community is a top priority for us, as we recognize the importance of human connection and the value of support and inspiration from others. Our mission is reflected in our name: be realgoods to your body. Treating your body well can mean different things to different people, and we encourage everyone to engage in what makes them feel [realgoods]. By fostering a community where individuals feel comfortable and confident sharing their experiences in caring for their mind, body, and soul, we can inspire others to do the same.

Alright, so let’s move onto what keeps you busy professionally?
One guiding principle for us that we embraced early on—and something we all agreed upon—is that we believe in a more holistic approach to work and life. When you create or do something you truly enjoy, it doesn’t feel like work at all. That’s our goal at “be realgoods to your body”: to share our all-natural, high-protein bar with the world while inspiring everyone to be their best selves. Everyone’s best self looks different. We want our community to embrace and be inclusive of everyone; our bar is not one-size-fits-all, and neither is our community!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It’s tough to narrow down our favorite things to do in Miami, but we are coffee and matcha connoisseurs, and we love spending time by the water. We always encourage everyone to grab their favorite beverage and go by the water and spend time outdoors. It’s a great way to reset while being realgoods to your body!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to our family and friends—where would we be without them?! We feel incredibly fortunate to be surrounded by such a special group of people in our inner circle. It may sound cliché, but it’s true: they are always there with words of encouragement and support, ready to lend a helping hand whenever and wherever needed. We know not everyone has been as fortunate as we have, which is why we are dedicated to growing our “be realgoods to your body” community—so that everyone can experience the encouragement and support that enrich our lives.

Website: https://www.berealgoods.com

Instagram: @berealgoods

Twitter: @berealgoods

Facebook: @berealgoods