We had the good fortune of connecting with Armando Zuppa and we’ve shared our conversation below.

Hi Armando, how does your business contribute to your community and make a difference to others?
I opened Penny Lane Emporium because I noticed that there was not a music store and a music school focused specifically on the Americana tradition. My goal was, and is, not just to provide music lessons but also to preserve the Americana/Folk tradition in South Florida. The focus of Penny Lane Music Emporium is therefore that of inspiring young and old people to learn more about the Americana musical tradition through the sale of instruments that belong to such tradition like Banjos, Mandolins and acoustic instruments in general. This tradition is so community driven and south Florida was really missing a place for that tradition to be celebrated. Penny Lane Emporium does just that and I am very proud to have created you a unique place where you can learn, listen and shop all aspects if this homegrown music tradition.

Please tell us more about your art. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Penny Lane Music Emporium is quite a different music store and music school. We are focused on musical instruments that are part of a rich americana tradition. It’s the only place in South Florida where you can find a banjo, a mandolin or any acoustic instrument of the americana tradition and find answers by our qualified staff. We also offer lessons in such instruments as well as others and provide repairs for acoustic and electric instruments as well. South Florida it’s definitely not an easy ground for such a homegrown musical tradition so that was the main challenge that I had.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely take him to the beach. The beach is such an intense and beautiful part of South Florida and the beach vibe is definitely something that one has to experience when visiting South Florida. Other places include the Wynwood District in Miami as well as the Everglades national Park. I would take my friends to typical restaurants that are near the beach. If there is time, a trip to the Keys would be something not to miss.

Who else deserves some credit and recognition?
Stacey Burnett is our general manager here at PENNY LANE EMPORIUM however she should also be recognized for bringing her Halloween inspired circus in South Florida. Every Halloween, she re-creates a fun and neighborhood driven circus at her home. Check her out on her Facebook page under “oh my circus”

Website: Pennylaneemporium.com
Instagram: Instagram.com/Pennylanemusicemporium
Facebook: Facebook.com/Pennylaneemporium

Image Credits
Armando Zuppa

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