Meet Betzabeth Alvarado | Makeup artist and Content Creator

We had the good fortune of connecting with Betzabeth Alvarado and we’ve shared our conversation below.

Hi Betzabeth, why did you decide to pursue a creative path?
I decided to pursue a creative career because I’ve always felt that art is a unique way of expressing what words often can’t. For me, makeup became the perfect canvas to create, transform, and tell stories. It’s not just about highlighting outer beauty, but about connecting with people, inspiring confidence, and showing how art can have a real impact on everyday life.

Choosing a creative path has allowed me to combine two things I’m deeply passionate about: aesthetics and authenticity. Every look I create is an opportunity to inspire, to show that makeup has no limits, and that it’s a powerful tool for self-expression. I truly believe that when you work from passion, the results are not only seen but also felt—and that’s why I chose this path.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is all about transformation and expression. What excites me the most about makeup is that it goes far beyond beauty—it’s about storytelling, confidence, and self-discovery. Each look I create carries a part of my vision and my heart, and I love that it can empower others to see themselves in a new light.

Getting to where I am today wasn’t easy. There were challenges, moments of doubt, and times when I questioned if I was on the right path. But I learned that passion and consistency are stronger than fear. I pushed through by trusting my creativity, staying authentic, and never losing sight of the bigger picture: inspiring others through my work.

The greatest lessons I’ve learned are patience, resilience, and the importance of being true to yourself. I want the world to know that my journey is built on passion and dedication, and that my brand represents more than makeup—it represents the courage to express who you are without limits.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend came to visit, I’d take them out for a nice meal, then to a spa to relax and treat ourselves, and we’d end the day in a peaceful spot surrounded by nature, listening to the trees and the animals.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband mainly and my family

Instagram: betmakeupartist

Facebook: betmakeupartist

Youtube: No tengo