We had the good fortune of connecting with Blake Pennock and we’ve shared our conversation below.
Hi Blake, what was your thought process behind starting your own business?
I have always wanted to start my own business and had plans in my mind for this. I dreamed about all of the aspects of my business for years while working as an employee but was too afraid of taking the risk – always saying “next year”. It happened pretty suddenly when I was fed up and drained from knowing that the patient’s that I was treating deserved more. They needed more one on one time, a more thorough investigation into their complaints, and more attention to detail; all of which I was not able to provide as an employee because in this business it was all about the numbers. So I decided to start my own business to give people all of things that they need and deserve. My thought process was to go against the subpar medical system of 5 minute appointments and feeling unheard, and to provide people an option which would thoroughly get to the bottom of their complaints and provide treatments that improve their symptoms in as few visits as possible. This was truly a situation where I thought “If I were struggling with “x” condition, what would I want out of my healthcare provider?” … and I created exactly that.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business is Innove Chiro and Rehab in Fort Lauderdale. We are a Chiropractic and Physical Medicine practice that provides the most thorough examination and treatment out there. Each appointment is dedicated 1-on-1 time with the provider (myself) which is between 45 to 90 minutes. We provide a variety of services at each visit to help you reach your goals in as few visits as possible including: myofascial release, cupping, IASTM (scraping), shockwave therapy, therapeutic exercises, and much more. We look at the body and movement patterns as a whole by beginning with slow motion video of movement patterns to identify dysfunctional patterns and imbalance and work toward improving these patterns to ultimately eliminate pain and help reach your goals.
I got here by finally taking the leap to start my own business and provide resources that the community and world is in need of. It was easy, because I enjoy it so much that I will never work a day in my life. I had this vision for years and all of the discouraging stories about business made me think that this would be much more difficult than it was in reality – but if you love doing something and you’re helping others, difficulty simply does not matter.
One thing that I learned that I want the world to know is that taking the leap is the hardest step, and if you love what you do it becomes fun. You no longer have to work through things, you play through things.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am relatively new to the area so I may not have seen all of the options the city has to offer but have seen plenty of amazing places to plan an itinerary. We would definitely start by going to Las Olas in Fort Lauderdale for dinner. A couple of my favorite spots here are Piazza Italia, El Camino, and Sushi Garage. We would have to include a trip to Wynwood to check out the art scene and all of the cool spots around this area. We would get rooms at the Hard Rock for a couple nights out of the trip as well to check out whatever shows are going on there, the pool, and the rooftop. South Beach would be a must-visit as well. A couple of places that I have not been that we would definitely have to check out would be Joia Beach and Carbone. Not to mention, we would also have to check out a sporting event as well depending on the season (Dolphins, Heat, Panthers, etc.)
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give credit to Carson and the team at SoFlo Physical Therapy for giving me a start in their facility, to Justin and Mariah at Rise Athletics and Wellness for being supportive of my business and their helpful collaboration, and to my parents obviously for supporting any idea I’ve ever had no matter how crazy. As far as resources Moonshots by Naveen Jain and The Code of the Extraordinary Mind by Vishen Lakhiani were two of the most important books that I read which were helpful and encouraged this venture.