We had the good fortune of connecting with Brooke VanSchaick and we’ve shared our conversation below.
Hi Brooke, what was your thought process behind starting your own business?
Growing up I knew I always had the goal of starting up my own branding studio. I just didn’t know when I would have the courage to do it until I was let go of my job in early 2020. Once the pandemic hit I started working on my freelance career. I started to see the vision of my business and so I went in head first. I grew slowly but I consistently started to post of instagram and I even hired a coach and it was the best decision I made last year. Starting Flora Creative Co. has been so much fun for me. I can be my true self and attract those dreamy clients who also love my style. I have worked every day towards this goal on being successful and making a full income off my business. Without being let go last year, I’m not sure when I would have made that ultimate leap of faith to go after my dream.
Alright, so let’s move onto what keeps you busy professionally?
Growing up I saw the world as art. I loved all the colors and nature that surrounded me living in North Carolina. I loved anything having to do with being creative as a child. I made art in school and at home. I even got into scrapbooking for fun. Scrap booking helped me fall in love with my eccentric collage style that I got to explore more in college. I would say my style is a mix of the past and present. My brand voice reflects being captivated with the timelessness of vintage designs combined with the modern times creating a fresh brand experience. I knew I wanted to go to art school after taking a class in high school that taught me what graphic design was all about. My teacher encouraged me to check out art school because she believed in my talents. Thank goodness I took that class because I did in face go to Ringling College of Art and Design and study graphic design. I graduated in 2018 and quickly moved to Miami to start my first graphic design job. My first job in Miami wasn’t the best but it taught me a lot about myself and a designer. I was talked down a lot by the other people who worked at this agency and I knew I needed to get out or I wouldn’t want anything to do with graphic design ever again. I ended up leaving that job and working a retail job for a month to get my mind off what had just happened. After a month, I started to apply for a new design job and I landed an awesome gig at a Luxury Lingerie Company in Miami. I stayed there for almost 2 years until I was let go during the Pandemic. It was a great job because I made close friends, and I learned so much a long the way. Those skills that I learned at each job (good and bad) translated into my business and it helped me be confident in showing up as myself each and everyday. I always encourage everyone around me to start working on that dream TODAY. You never know how quickly your life can change.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spots in the city are The Design District and South Beach. I love Design District for the beautiful architecture and art that surrounds the area. Also the food at Mandolin Aegean Bistro and Dal Plin in Design District are my favorite two restaurants in Miami so going there often is a must for me! I also love South Beach for the colors and the inspiration. I often go to find inspiration because the colors align with me as a person and my business. There’s something so unique and special about being in South Beach. Those would be were I would spend most of my time with my friend if they were to visit!
Who else deserves some credit and recognition?
My boyfriend Steven Fine for believing in me during this whole process of starting my business.