We had the good fortune of connecting with Cristobal Mardones and we’ve shared our conversation below.
Hi Cristobal, what principle do you value most?
The value of positive impact is of utmost importance to our company. We recognize that our actions and decisions have consequences, not only for our stakeholders but also for the broader society and the environment. By prioritizing positive impact, we strive to create meaningful change and contribute to a sustainable future. Embracing a value of positive impact means that we go beyond simply minimizing harm or being compliant with regulations. We actively seek opportunities to make a difference and create value in ways that benefit our customers, employees, communities, and the planet. Ultimately, the value of positive impact is not only about doing good—it is a strategic imperative that drives our company’s growth, resilience, and long-term success.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I was born and raised in Santiago de Chile. My 15-year experience managing car wash centers there has provided me with a solid foundation and knowledge to create a profitable business model that is customer-oriented and utilizes technology to optimize all operations. Our solution in Chile revolutionized the car wash industry and has become the number one mobile solution in the country. Everything we have done in my home country has been a key learning to start the business in the US and making it a successful one. Our model involves a real and valuable solution for our customers and the environment, and it is the result of all these years of providing services I am sure it is going to have a great impact and success in the American Market.
The key to our company’s success lies in our stakeholder-centered approach to service. We have developed and validated a tailored proposal for our various customer segments, taking into account their specific challenges. Our triple-zero impact model encompasses the following:
Zero Waste: By using less than a liter of water per service, we can provide our services anywhere without leaving any waste behind.
Technology: Our application captures essential activities such as scheduling, payment, rescheduling, and communication with the washers, among others. This streamlines both building management and the overall customer experience.
Zero Risk: Our service is delivered directly to the customer’s specified location, eliminating the need to move vehicles and reducing the risk of accidents.
This business has the necessary attributes to expand globally and is ready to do so. In addition to generating numerous job opportunities, our company has the potential to simplify people’s lives and foster innovation. We are constantly exploring new opportunities and developing new ventures to stay at the forefront. We are excited about the prospects of growth and the possibilities to make a positive impact on a global scale.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The first thing I love about Miami is the outdoor options to hang out and visit with family. My personal favorites are Bill Baggs Park and South Point. Also, I think neighborhoods like Wynwood and Coconut Grove have amazing culinary options and great night sights. I always recommend walking around the streets, the walls gallery and grabbing a beer at La Tropical.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Without the unconditional support and understanding of my family, I wouldn’t have had the strength and motivation to pursue my entrepreneurial goals. They are my source of inspiration and my greatest support in challenging times. Additionally, my business team is essential for achieving success. Their dedication, skills, and teamwork have been crucial in overcoming challenges and achieving outstanding results. I recognize and appreciate the valuable role that each member plays in the growth and development of our business.
Website: www.prowashgo.com
Instagram: @prowashgo
Linkedin: Cristobal Mardones & Prowash Go
Facebook: ProwashGo
Yelp: Prowash Go