Meet Fabian Lacroix | Audiovisual Specialist

We had the good fortune of connecting with Fabian Lacroix and we’ve shared our conversation below.
Hi Fabian, putting aside the decision to work for yourself, what other decisions were critical to your success?
Since I was 16 years old, I have been inventing things that align with everything I love to do. From the creativity of my early days with music, I created my own guitar pedal brand, which allowed me to explore my manual development skills. I then went through an entrepreneurial phase where, at a very young age, I had a shoe factory.
All of these experiences have allowed me to progress, and with creativity and effort, I have managed to grow as an entrepreneur. Prior to the creation of Cuarzo Publicity, I built a sausage factory from scratch with a partner I trusted, but he betrayed me and stole everything, causing me to lose all my work and effort.
I believe in resilience, in moving forward, in progressing, and never giving up. So, after a vacation, I decided to return to where it all began… creativity. After feeling down for a few weeks and overcoming the situations, I reached out to some friends and decided to found Cuarzo Publicity, where I serve as a co-founder and audiovisual specialist.
The decision to create this digital marketing agency stems from the need to work on something that would provide me with not only financial freedom but also the opportunity to return to my roots in music, audio and video editing, to infuse creativity into everything I do, and to draw inspiration from my surroundings during each journey.
Ultimately, the biggest decision that has influenced the success of my business has been changing my lifestyle, working on what I love, and surrounding myself with a team that shares the same positive vibes and determination to succeed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Cuarzo Publicity is a brand that is built from our love for what we do. What sets us apart is undoubtedly the fact that we give 101% in every project. Our remote team works diligently and dedicatedly in each of their areas. Additionally, what characterizes us is that we become friends and confidants of our clients throughout the journey.
The beginnings of Cuarzo Publicity started when Josmery was already working with some clients, and we wanted to scale it into an agency that would meet all the communication, branding, and marketing needs of small and large companies. Initially, it was a grassroots effort. We reached out to trusted specialists who excelled in their fields to add their services and find our way to new clients.
The work is never easy. The most challenging part is adapting to the demands of clients, which are always different and must align with the current trends and strategies at the time of hiring us. Time, knowledge, and avoiding the same mistakes have helped us overcome each challenge along the way.
There have been many lessons that working with Cuarzo has taught me. One of them is understanding that teamwork is important, but knowing how to be a good leader is even more important. Acting not as a boss, but as a leader who walks alongside the team has been one of the best experiences and lessons I have learned.
Another important lesson is that each satisfied client represents many potential clients who will come through recommendations, so we strive to ensure that our clients are always happy.
Cuarzo Publicity is an agency that was born from a trip to Córdoba, Argentina, where we noticed that there was a lot of white quartz everywhere, which is incredibly a stone that attracts positive energies — exactly what I needed in my life. That’s what we want to provide to our clients: positive and growth-oriented experiences.
In our agency, we work with clients from all over the world who grow hand in hand with us, and we take pride in each of our projects.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It’s hard not to forget something because it’s an incredible city, but without a doubt, if I had to take a friend, I would start by going to a Messi´s match at Inter Miami.
As a person who loves history, animals, and nature, I would also take my friend to one of my favorite places to have a great time, the Phillip & Patricia Frost Museum.
For food, I would take my friend to try one of my favorite Venezuelan dishes from my girlfriend’s country: cachapa with cheese at Mr. Cachapa Wynwood.
Who else deserves some credit and recognition?
.Undoubtedly, love, affection, and support are very important. There are always one or a few people who help you along the way. In my case, my girlfriend and co-founder Josmery, who holds a degree in Social Communication with a specialization in Digital and Social Media Marketing, has been my main support in every part of the process, not only at a professional level but also emotionally.
Also, my uncle Oscar has been a fundamental pillar for me, both psychologically and emotionally, throughout my life, and I will always be grateful to him.
Website: https://www.cuarzopublicity.com
Instagram: https://www.instagram.com/cuarzopublicity/
Linkedin: https://www.linkedin.com/company/cuarzopublicity
Other: Tiktok: https://www.tiktok.com/@cuarzopublicity