We had the good fortune of connecting with Juli Edwards and we’ve shared our conversation below.
Hi Juli, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Thanks that’s a great question. I have been self employed since 1990. I was a hair salon owner for many years and after the Covid shutdowns I reopened my holistic organic salon in Boca Raton and only 5% of people came back. There was no way to continue that so I began meditating and asking Spirit and my Guides to show me a new way to make a living. The recipes came through a download from Spirit. It was an incredible experience. At that time I was beginning the Plant Paradox diet and trying to do it vegan. This was not an easy task. But with a lot of trial and error, the first flavor: Chunky Chocolate was born. With only 3g of sugar, 6g of fiber and 5g of protein per serving these superfood treats were quite a hit with friends, family and clients. These organic meal replacement crackers have the perfect balance of healthy fats as well. So, to answer your question; making Love Crackers Plant Paradox compliant was definitely the reason they are so successful. Not only are they delicious but they’re highly nutritious and gut-friendly. Lectin free and low sugar are what make Love Crackers really stand out.
Alright, so let’s move onto what keeps you busy professionally?
Good food is an art. When it is healthy, and delicious it’s a win-win. Love Crackers are hand-made in a licensed vegan kitchen in Boca Raton Florida. There is an extreme amount of care that goes into each batch. Starting with buying our ingredients from a very reputable organic supplier, but also 99% of the ingredients are certified organic. We are not allowed to put the certified organic symbol on the label because the final product has not been certified, due to the high cost for that endeavour. We are a small business doing our best to keep the product affordable for all. The raw cacao used in the Chunky Chocolate is organic and also we buy the highest quality, which means, it has 22% of the fat still in the powder. The fat is where the minerals live. Cacao is a great source of magnesium, making it very good for the heart. Other cacao powders found in the stores have 0% of the fat content because they extract it out and sell the fat as a by-product (aka cacao butter). Basil seeds are in all three flavors which is so good for the gut. Hemp seeds are also across all three flavors making it great for digestion and a perfect source of protein. The crackers are sprouted and dehydrated – these delights are not a cooked product. Sprouting and dehydrating keeps the gut healthy enzymes that cooking destroys. A perfect food for raw vegans or for anyone transitioning to the vegan diet. The Simple Lemon was the second flavor that Spirit gave me. This flavor, like the Chunky Chocolate, also has healthy fats inside due to the raw coconut puree. Coconut butter is a true superfood. We use lemon zest that still has the pith attached. The pith is the most nourishing part of the lemon; known to be good for bone health, maintains good oral hygiene, and is also a cancer preventative. It’s really too bitter to eat alone, but it adds just the right amount of zip in the Simple Lemon Love Crackers. Simple Lemon is the cracker most loved as a bread replacement. Gundry’s diet does not permit gluten or rice so its so hard to find a compliant bread. The Simple Lemon Squares go so well with cooked food, or with your favorite nut butter for a healthy snack. I also like to crush them in a bowl drenched with coconut milk for a quick breakfast cereal. The Chunky Chocolate Squares are great this way too. Eat with a spoon:) Simple Lemon is the only flavor in the line that is nut-free so this one is great for those suffering with nut allergies.
And the third flavor is Pizza Pie. These are the truly savory snackable Love Cracker. Great right out of the bag, just like chips, but with all the health benefits due to its superfood ingredients. Tastes just like pizza! By the way, Pizza Pie Squares have lemon zest complete with the pith as well. And lots of yummy Italian seasonings including fresh oregano from my organic garden. The nutritional yeast in our recipe is non-fortified and organic. This maintains our commitment to only using 100% natural ingredients. (unfortunately, fortified nutritional yeast has synthetic ingredients). We also use the finest organic macadamia nuts. It’s the perfect combo for this completely snackable Love Cracker.
Because of the high fiber, low sugar and healthy fats, Love Crackers are an excellent tool for weight loss. They are shelf-stable and come in resealable waterproof packages so they travel well. I take them on the plane, to sporting events, or even into a restaurant to pair with my food instead of eating the wheat or corn usually offered. They are packed with nutritious ingredients, making them a true plant-based superfood.
I wear many hats owning and operating my Love Crackers business. Love Crackers recently turned 2 years old, so, I am still involved in the making and packaging, and do a lot of the social marketing as well. I also have a recipe page on the website that has pairing ideas (all plant paradox compliant) and several of my own recipes using the crackers. My favorite recipe is the Vegan Nachos. Corn is not allowed on the PP diet, so Pizza Pie Love Crackers are the perfect replacement. You use broccoli instead of ground beef for this “at home” restaurant standard. The recipes are easy to follow with very few ingredients to keep them quick and simple. Here’s a link https://www.lovecrackers.net/recipes
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am a complete nature lover, and would insist that we go to the beach every day. I live in Boca Raton and we truly have beautiful beaches here. Love Crackers can be brought to the beach because they come in resealable packages and they’re so snack-able; especially the Pizza Pie Love Crackers and also the Chunky Chocolate Squares. Everything‘s inside the crackers that’s needed for a healthy diet: sprouted walnuts, pili nuts, sesame seeds, and hemp seeds,(to name a few), are in the Chunky Chocolate Squares. The Pizza Pie Love Crackers have nutritional yeast, macadamia nuts and hemp seeds and it tastes exactly like pizza. The Simple Lemon Squares on the other hand are completely nut free; they have hemp seeds and sesame seeds, along with coconut butter and lemon zest keeping them light, crispy and delicious.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Dr Steven Gundry The Plant Paradox
Website: https://www.lovecrackers.net/
Instagram: @love.crackers
Linkedin: https://www.linkedin.com/in/juli-edwards-345a59280
Facebook: Lovecrackers.net
Image Credit:
Anna Lipsig photography @informplusinspire.