We had the good fortune of connecting with Kate Boyer and we’ve shared our conversation below.
Hi Kate, is there something that you feel is most responsible for your success?
Having developed a perfectly on point product for our audience. Having listened to our ladies the last decade as they elevated the brand by giving us tough love . Basically our customer base is an amazingly powerful like minded group . WE also never gave up and kept evolving and changing , adapting to new challenges and opportunities. We always aligned ourselves with other world class brands who target the same clientele , and piggy backed on their marketing efforts by partnering up .
Alright, so let’s move onto what keeps you busy professionally?
WE say Anatomie is the most loved luxury travel brand in the world. WE have been recognized by the Forbes travel Guide but what makes us proud is thousands of ladies around the world wearing the brand daily for all kinds of activities from golf to hiking to walking to flying to boating to working . Nothing is as comfortable, durable and stylish at the same time as Anatomie. It wasn`t easy and its still not . WE compete with huge companies but stand our ground as a uniquely made and creative niche brand , YOu have to follow you instinct and sometimes thats hard to explain , in today`s data driven world . AS a pathfinder you get the first bullets . WE pioneered athleisure before the term even existed on the apparel market . Now they call it elevated casual . WE have simply became the go – to brand for an adventurous lifestyle through hard work , resilience and optimism , and I have learnt nothing matters more than a personal connection to the end user . Relationships are everything ! Now that we are in the top 50 % of Inc 5000 , what keeps me busy is how are we going to keep this up , or even outperform our past ?
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Miami is so multi cultural , I love living here. I would start in the keys and spend a night or tow out there sleeping on a boat or one of the resorts like Little Palm . Then for sure see the Biltmore area ( and do a little shopping in their boutiques ) . Then enjoy great food in Midtown ( I never go there without buying huge boxes of Blissberry to take home ) . WE love the Mandarin Oriental on Brickel Key . Fisher Island spa is amazing and worth spending a night ! WE are located in the design district , for sure Little Haiti and our area Magic District is a unique afternoon to spend , we love Fiorito and Michaels. Definitely grab dinner at PhukYea and BarMeli69 . Dont miss out on a nutella croissant from the Flavorish Market . Then come see our HQs by Ironside ! My favorite date night is octopus and white sangria at Ni Do Cafe ! From there close the loop by Bal harbor and stay at the St Regis or JW in Aventura . This is my neighbourhood . When we get away we go to Marco Island or WEst Palm for a weekend change .
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents for making me , educating me , letting me go when I had to go pursue my dreams and loving me no matter what . My husband and partner Shawn Boyer who is now Anatomie`s creative director . WE never looked back after having created the brand together , and always shared the same vision. I owe him for importing me to the USA , and putting up with my hard headed leadership skills 🙂 Also our early Seed Investor ( Scott ) and the second group of investors who pushed us to the next level . Larry Obrien and Joe Abrams guided me through chanelling the craziness of good and bad as a young CEO , and now our team of 30 + new investors actively improving every aspect of the business they touch . Tom Dietrich who left some big companies in Nyc and joined us to run the business here . A big thank you to the tens of thousands of ladies around the world who love the brand and support us with every purchase . A big thank you to J. David Scheiner for adopting us into the Strategic Forum : an incredible business organization in South Florida
Linkedin: Kate Boyer / Anatomie