Meet Katerina Morosan | Luxury and Investment Property Salesperson and Team Lead

We had the good fortune of connecting with Katerina Morosan and we’ve shared our conversation below.

Hi Katerina, what was your thought process behind starting your own business?
Before becoming a full time salesperson and team lead, I worked at marketing and consulting real estate firm in Manhattan. It was exactly what I was looking at that time of my career: 9 to 5 job, stability, weekly pay, no liability, obligations, weekends off. I thought this was something I was looking for. But I was always a all-in type of person. So every 3 months the CEO of the company raised my salary acknowledging me as an asset to the company. I was hungry for knowledge, connections, new projects so I’d give my all to every study we worked on. One year later, I became a full time salesperson basically meaning my own boss. I realized if I‘m all into a 9 to 5 job and work so hard for someone else’s dream and wealth, I’d rather spend the same energy but work 24/7 towards my own dream and wealth. And that was the best decision I’ve ever made.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
One of the worst questions to hear from a potential client for me is “ What sets you apart from your competition?”. In my mind I always respond: “What competition?” Haha! But obviously you can’t say that in most of the cases. So I still don’t have a good answer because I don’t have competition. I have collaborators, partners and local experts. I treat everyone in the industry as my current or future partner. And if that person sees no value in collaborating and wants to compete instead, I’ll gladly join the race. But based on my experience, collaboration between agents in the same or different markets brings the best value to our clients from exchanging off market deals to referring clients.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In the past 3 years, Miami has become of the biggest hubs for great entertainment, restaurants, lounges, events, sports games etc. And as a local expert, I’m always asked: Where should I go? Any must-do or must-go things? And it’s such a not easy question to answer because you have to know the person closely to advise them choosing from 50+ favorite Miami spots. Yes, I have that many on my top list. Obviously all depends on the person’s lifestyle and trip goals. But to highlight top 3 spots, I’d go with Sexy Fish Friday night dinner and dance, Jaya at The Setai Sunday brunch and Baia Beach Club sunset drinks.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Success doesn’t come to solo players. I’m a true believer in mentorship and teamwork. My first real estate mentor was my first real estate boss, the CEO I worked for at the marketing and consulting real estate firm in NYC. I learned all the basics of real estate industry, development, investment, analysis, research, pricing, data history and prediction and so much more.
A few years later I joined the Goldbar team at EXP Realty. They unwrapped me as a salesperson by giving me proper training on sales, psychology and marketing. They helped me with creating my own schedule routine, shared the best books for entrepreneurs and real estate experts, navigated me throughout my first sales and treated me the way a true professional family should treat you when they actually care.     

Instagram: @katerinamorosan

Linkedin: Katerina Morosan