We had the good fortune of connecting with Krystal Parker and we’ve shared our conversation below.

Hi Krystal, can you share the most important lesson you’ve learned over the course of your career?
Don’t fall into the comparison trap. The fastest way to kill something special is to compare it to something else. Start small and be the best you can be, and run your race. I learned that you get what you focus on the most. Forget about what you want and focus on using the gifts and tools that you have. The way you see problems will determine your ability to experience innovation, the way you see God will determine your ability to experience supernatural innovation. I learned that you often have the vision of what is possible first before you know how you will get there, and that vision is challenged with a vast chasm between results and your goals. Several obstacles and disruptions will come at you as you attempt to close the gap between where you are and where you are trying to go, which in many creates a temptation to quit—the greater the temptation to quit, the higher the calling on your life. Be willing to do what others are not, and you will continue to climb toward your desired results.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My upcoming book, The Best Robot Wins, It Ain’t Personal, It’s Just Business. I am excited about this project and what it means to the business community. With the robot revolution and a push for AI in the workplace, we cannot forget about the inherent value of the human worker. Leaders can gain a competitive advantage when they learn to balance the pendulum between strategy and people. So many people drag themselves to work every day and feel utterly marginalized. In contrast, others take advantage of the fair wage they earn and do not offer the organization value. There is a way to strike a balance between people and processes to edify humans and maximize results. Many people told me I should reconsider the title of my book to be something softer, easier to understand, more typical, a promise of what people will learn. I was told the title is cold, impersonal; a gut punch makes no sense and mechanical. Each time someone would look at me funny or even make a face at the title of my book, I celebrated inside! If we are going to impact business culture and help companies transition into this new world, we must be willing to do what others are not doing and pave the way into the future.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would stay in flip-flops and a bikini on the beach eating local catches along the coast.  One of my favorites is Outriggers in New Smyrna Beach, FL.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out all of the U.S. and Central Florida Christian Chamber of Commerce volunteers for their dedication, love, and support! When I started as the president, I did not have a budget to hire and often wondered how I would accomplish the things I believed needed to grow the organization. Every one of you that stepped up and said, “I can help” or “use me,” helped us grow our organization in a way that was far better than any budget could have ever done. It succeeded because of your love and belief in what we are doing across the nation!

Website: https://intentandimpact.com/

Linkedin: https://www.linkedin.com/in/krystal-parker-mba-65962475/

Other: Christian Chamber Central Florida – https://cfchristianchamber.com/ US Christian Chamber – https://uschristianchamber.com/

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