We had the good fortune of connecting with Laura Hernandez and we’ve shared our conversation below.

Hi Laura, what role has risk played in your life or career?
The fact of life is that those who have the courage of taking risks will either enjoy their success or will fail miserably while trying. In my mind, the only route to success is by embracing risks, enduring huge sacrifices and paving the way through uncharted territory.

My business model comes out from a quest for health. Once I realized the benefits of Colonics and how good I felt both mentally and physically, I decided to make it my life journey experience. I changed my careers from economics, to journalism and finally a passionate advocate and educator for Colon cleansing. These 360 changes in my career, earned the label of “Crazy and unlikely to succeed”. Fast forward 10 years, I’m still a passionate ambassador for the Colon hydrotherapy with service in two markets (Puerto Rico and Florida). The success comes from my ability to create synergies between my educational and professional background in order to promote a taboo as well as an unknown subject and make it popular in the Puerto Rico market.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My experience as a TV Journalist provided the knowhow into the do and don’t of the world of advertising. I excel in my brand positioning, creating awareness of service while providing education thru different platforms such as; TV, radio, social media networks, newspapers and magazines. I’m the pioneer in the Puerto Rico Colon Hydrotherapy arena.

The most difficult challenge was to get the necessary investment to build my 1st location when there was no business model to follow. No metrics or financial indicators were available to present to banks thus, my only option was to opt for private funding with no clear expectations of return of investment and time-frame. It was a leap of faith mostly secured by trust.

Lessons;
“ALWAYS TRUST YOUR GUT”
“Don’t take no for an answer”
“You control your own destiny”
“Success or failure are determined by your actions or inactions”

True Colon is the expression of love with the purpose of cleansing your body while supporting the physical and emotional healing process which occurs when the two brains are connected (Brain-gut connection).

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Las Olas Boulevard, for night out and brunch. Visit a few rooftops.
A1A for a nice sunny day and exercise at the beach.
Axe throwing

Who else deserves some credit and recognition?
The people around you will play a critical role to provide the necessary support and fuel to keep the creative engine running. Creating a partnership with other creative and successful individuals is the key component for further growth and expansion of the business model. The most important and beautiful alliance that I have created has been with my soulmate and life partner who aligned with my vision and started contributing with all his financial and operational knowledge which was necessary to the further expansion of the business. He was the missing link and force responsible for my opening in the Florida market.

Website: truecolon.com

Instagram: @truecolonhydrotherapyspa

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