Meet Lior Masaphor | Founder of No Filter

We had the good fortune of connecting with Lior Masaphor and we’ve shared our conversation below.

Hi Lior, is there something that you feel is most responsible for your success?
The secret recipe behind the success of my brand involves three key ingredients: hard work, innovation, and building strong relationships with my clients. When it comes to achieving true success, it’s all or nothing, and I’ve poured my heart and soul into every aspect of my work. I’m constantly on the lookout for new ideas and approaches to stay ahead of the game, keeping my skills and knowledge up to date to continue delivering the very best.

However, let’s be real—my clients are the true VIPs in this equation. By providing top-notch service and building strong connections, I’ve cultivated a loyal clientele who can’t get enough. Seeing the smiles on their faces and knowing that I’ve made a positive impact on their lives brings me the ultimate satisfaction. This fulfillment fuels my commitment to keep growing and evolving the No Filter Brand.

What should our readers know about your business?
Starting a business is never easy, but ever since I can remember, I’ve dreamt of owning a med spa. It requires a lot of hard work, dedication, and perseverance to overcome the challenges that come your way. I believe it is important to have a clear business plan and strategy, as well as a supportive team to overcome any obstacle. I’ve also learned to seek advice from other business owners in the industry and to learn from their successes and mistakes. I believe your brand and story should reflect your values and beliefs, and your customers should feel confident that they are receiving high-quality services from a business that values their trust and loyalty.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Mondays are strictly reserved for Myn-Tu! Trust me, you haven’t lived until you’ve tried their truffle pasta. And the vibe? Chef’s kiss! It’s the perfect way to start the week. Tuesdays are all about self-care! After feeling relaxed and rejuvenated at the Faena Spa, we’ll stroll through Bal Harbour Shops and make our way over to Makoto for dinner. On Wednesdays, we wear pink (haha) and get our vocal cords ready for Karaoke night at Marion. Thursdays are a bit more relaxed. On Fridays, I start the day at one of my favorite bakeries, Zak the Baker. Then, we get lost in the Design District and have lunch at Mandolin. Saturdays are for lounging poolside at Soho House, followed by a nice evening meal at Mila. And, of course, no Miami trip is complete without ending the night at E11even! Finally, on Sunday, we’ll have a delicious brunch at the Setai while listening to a live jazz band; the perfect way to end the week.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am constantly inspired by the success of others in the industry, especially by those who have truly revolutionized the world of beauty and luxury. I’ve always admired LVMH; they are a true staple in the world of high-end fashion and beauty. Their commitment to quality, innovation, and impeccable craftsmanship has been an endless source of inspiration for me. Their brands are among the most esteemed and sought-after in the world, and for good reason. From the exquisite attention to detail to the extraordinary customer experience, LVMH truly sets the gold standard for delivering nothing but the absolute best. That is precisely what I aspire for No Filter to resemble—a commitment to excellence and a drive to continuously push boundaries in the world of beauty and luxury.

Website: https://nofiltermedspa.com/

Instagram: https://www.instagram.com/nofiltermiami/

Image Credits
Lior Masaphor