Meet Majda Baltic | President. Founder. Independent Insurance Broker

We had the good fortune of connecting with Majda Baltic and we’ve shared our conversation below.

Hi Majda, what was your thought process behind starting your own business?
When I was envisioning Majdas Touch Insurance, the plan was to disrupt the Insurance Industry and change the way Insurance is conducted. I strive to make an impact. When you think of Insurance a lot of people feel a negative association to the industry, whether that be frustration or confusion. My goal is to eliminate that feeling and bring clarity to my clients by fulfilling my job to protect them, their assets, and their families. From day one of opening my office I took risks and dared to stand out in the industry. Being 100% independent, gave me the freedom to ‘simplify’ all the elements that previously stood in my way. I set out to take advantage of all the technology that was already used by the banking and finance industry. This was why I decided to go 100% green, in attempts to simplify all the follow ups between the client and I. Instead of hassling the client to print their ID cards I taught them to take a screen capture of their Digital Cards and save them as a favorite photo in their phone or as a contact in their phone. Instead of printing documents, mailing them with return envelopes and stamps, crossing our fingers for the clients to receive them, hoping to get them back, I chose to purchase a digital electronic signature platform. I was told by other brokers that I would have to have one of those 3 tier printers in my office & to this day, we only have 1 small black and white ink desktop printer. We hardly ever use that. I think I am still on the original ink cartridge. I chose to make my office 100% remote meaning each team member had a flexible schedule, dress code, etc. I did this because I, myself, moved from state to state and I always found it so frustrating to have to look for a new job. I had a hard time ‘fitting in’ and I felt that the typical office demeanor felt very stuffy and unfriendly. I made our policy 100% remote so that both the client and the employee get to take advantage of not having to meet anyone in person, making the environment more relaxed right from the start.

This came in especially handy during COVID but it was something that was already visibly becoming an issue with the younger generation entering the market, Gen Z, who never have time to go to an office for a signature etc. I feel like the social media presence, tv shows, type of clientele, etc. that I have, and the fact that none of us, including myself, ever meet with clients has been the biggest barrier industry wise. For some reason, everyone thinks that they have an idea of ‘how insurance is done’ but I beg to differ. I intentionally chose to do almost everything completely different than I was told, I trusted my instincts and honestly, my team and I have enjoyed every moment of it. Insurance has been such a conservative field to be in for so many years and for so many years, everyone that I met in the industry, only spoke about how this could not be done, you have to meet with clients, no one will take you seriously, you’ll have too many mistakes and issues is what they told me. It’s been the complete opposite. On top of it being so traditional, where most people wear business casual attire, meet with clients, and demand this intimidating presence from their clients, I was a young girl, just being herself, trying to truly simplify insurance for people while being in a heavily male dominated industry. Everyone doubted my process, my vision, and my efforts and once COVID happened, it hit me, that we were so far advanced that it wasn’t that everyone was disagreeing with my concepts at the time, it was simply that they couldn’t envision it themselves and therefore they rejected it, they couldn’t conceptualize it. COVID hit and suddenly all of those same agents were calling my office left and right to get advice on how to switch to digital operations. My, how the tables turned. It was flattering of course, it was also exciting because our office tripled in business and within our group of peers, we now are looked at as the go to leader for innovative thinking and processes.

Lastly, being an immigrant myself, speaking multiple languages and being someone who grew up without financial literacy, insurance was extremely difficult to understand for me in the beginning. In my office, it is crucial to me to have my employees explain things to clients in the easiest ways possible. We’ve all heard of layman’s terms but we take it even a step further. I have implemented specific templates for sending clients pricing, explaining insurance, and helping with claims. I ask all employees not to use legal insurance jargon, instead, to use my templates to help people understand what they are buying. If the person understands what they are using their money for, what their money is getting them, they have no reason to be upset because they understand things which eliminates turnovers and ensures retention.

The end goal with Majdas Touch Insurance is constantly evolving, we are always researching, discovering, and testing new, innovative ways to conduct business. My team and I are focused on modernizing and disrupting the insurance industry as it is today. I plan to change the stigma of Insurance altogether and most importantly teach others along the way. Day by day our vision is becoming reality and I am so proud of the accomplishments we have made thus far and cannot wait to see the strides we make this upcoming year.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the Founder and CEO of Majdas Touch Insurance Agency. I structured our agency to operate as a 100% virtual, 100% remote, and 100% green office since we opened in 2018. We are big on Social Media collaborations via Facebook, Instagram, YouTube, TikTok, LinkedIn, etc. We are 100% referral based only, we do not buy leads, take call ins or walk ins. We have a specific onboarding process for all clients that includes becoming friends via social, clients shouting us out online, leaving us a review, and referring their friends and family to us for help. When COVID hit this year, our office was completely unfazed by the turmoil our colleagues were experiencing during these unprecedented times with shut downs. Our office was prepared for the digital age from the opening of our headquarters Utah location. During COVID we hired 4 new team members to sustain the influx of business coming in, due to so many offices being unprepared for having to work fully remote, that we took on what they couldn’t. We were already licensed in 30 states and adding more soon due to the demand. We exploded with requests for quotes and we quadrupled in size in 2020. Our branding is unique, our customer service is traditional, and our sales are modern. We stay connected with our clients through many platforms and we have truly built a family. We make insurance simple and our clients appreciate us for it!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would highly recommend visiting during the SOBE Food & Wine Festival. I have attended this event year after year. Who would turn down wine, sand in your toes, and food all while hanging out with top Food Network chefs?!

Who else deserves some credit and recognition?
I should be shouting out State Farm Insurance for firing me, without them firing me, Majdas Touch Insurance would likely never have been founded when it was. Thank you State Farm for disagreeing with my vision and deciding to let me go!

Website: www.majdastouchinsurance.com

Instagram: @majdastouchinsurance

Linkedin: @majdastouchinsurance

Twitter: @majdastouchinsurance

Facebook: @majdastouchinsurance

Yelp: @majdastouchinsurance

Youtube: @majdastouchinsurance

Other: @majdastouch @insurancedibs @dibsinsuranceschool

Image Credits
BRI PERCEY PHOTOGRAPHY