Meet Michelle Rupp | Memorable Results Media

We had the good fortune of connecting with Michelle Rupp and we’ve shared our conversation below.

Hi Michelle, what was your thought process behind starting your own business?
I come from a family of entrepreneurs. Never saw that as a path for myself. After landing an executive level corporate job, I realized, I wasn’t happy. There was not much joy in my professional life and life is too short to not do what you love. I began reflecting on when I was most happy professionally and what was I doing? Easy. When I was a journalist. Telling other people’s story and having a positive impact.

That is the why behind Memorable Results Media – although it would take another year before this dream came to fruition.

The idea began in February 2020. Creating my own PR/marketing company specifically for small businesses. I grew up with a family owned hardware store and little to no money for marketing. I serve the smaller guy – although small is relative. The world drastically changed three weeks later and the idea went on the shelf.

March 2021, I dusted those notes and thoughts off and took action. The timing was perfect. I signed my first local business two months later! Now Memorable Results Media serves small businesses around the country.

Let’s talk shop? Tell us more about your career, what can you share with our community?

I spent 20 years in broadcast journalism with two major awards. Understanding how to tell a story, making it visual, and beneficial to a viewer is my speciality. Creating a business from scratch, not my speciality. I am grateful to have a strong support team as there were moments when I was afraid to jump.

Serving small businesses in the area of PR and marketing is my heartbeat. Memorable Results Media bridges the gap between large agencies and no means of generating publicity. Let’s tell your story.

Lessons I continue to learn include allowing mistakes to happen, some costly, letting go of perfectionism (your best really is good enough), and learn by doing.

Successes include my first client seeing a 40% revenue increase after a few months after MRM started handling their social media. Another client saw an increase in patients after a segment aired on local news. Still others notice bumps in business after positive media attention.

How does Memorable Results Media serve small businesses? A variety of ways. Perhaps in the form of creating business strategy, generating media opportunities or helping with social media. Business owners are overwhelmed with all the things. If by offloading one or all of those to someone they trust, who gets results, restores time back to their day, and increases their revenue, then that is what I am here for.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My sister, Stacy MacDonald. She is an entrepreneur and without her love, support and encouragement, this dream would still be on the shelf.

Jennifer Allwood, my business coach who wrote Fear is Not the Boss of You. It made building the plane while flying seem not so scary.

Website: www.memorableresultsmedia.com

Instagram: @memorableresultsmedia

LinkedIn: Michelle Rupp