Meet Mordy Menkes | Food Truck Entrepreneur

We had the good fortune of connecting with Mordy Menkes and we’ve shared our conversation below.

Hi Mordy, what was your thought process behind starting your own business?
After working in the restaurant industry for almost 10 years, I decided it was time to break out and wanted to be fully independent. I was giving so much energy to see other restaurants succeed I wanted to put the same energy and passion toward my own business. I also wanted something to be able to pass on to our kids Zisi, Shaya, Benny, Hila, and Lieba Pearl and make them proud.

Alright, so let’s move onto what keeps you busy professionally?
Before the Pandemic the goal was to always open a restaurant, which I was very close to doing but then all the closures started as I was about to sign a lease on a restaurant. After months of planning and about to embark on my own business then being unemployed, my wife and I decided to take a road trip back to California. We pretty much spent all of the Pandemic cross-country road-tripping with our 4 kids and 3 dogs. On the road we kept seeing chicken and waffle restaurants with lines out the door since we keep kosher we never had chicken and waffles before and the concept was strange to us. I then spent the year making all types of waffles and testing them out on friends and family. Until I was finally able to make the perfect chicken and waffle, which happens to be kosher and dairy free. Keeping to our California roots we wanted only high-quality and ethically sourced ingredients. From being disappointed that my original restaurant idea was thwarted by Covid, this taught me that everything happens for a reason since a better concept and one of the best years of my life were spent on the road exploring new food ideas.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First off for food since we keep kosher I would recommend Harbour Grill and Harbour Bistro, hands down for high-quality food. Asiatiko for a fun sensory food experience. Some of my family’s favorite places to visit are Zoo Miami, the beach, and the Bass or Pamm.

Who else deserves some credit and recognition?
First, off my wife, Tirza who pushed me to start my own business and is the brain and the creative concept behind Wildflour Waffles. Tirza came up with the business idea and all the recipes, and I do all the cooking and run the day-to-day operations. Eli Pinson my business partner believed in me from the beginning. As well Gilbert Amselem of Habour Grill in Surfside who showed me how to dedicate oneself to making your product the best and Chef Nando of Itamae gave me the opportunity to learn to cook creatively and sparked my passion for food. Rabbi Barash of Chabad of Emerald Hills has been a great support in starting my business. Lastly, Ami, who out of nowhere came into my life whenever my truck ran into mechanical issues, somehow was always there to save the day and is a truly special person.

Website: www.wildflourwaffles.com

Instagram: https://www.instagram.com/wildflourwaffles/

Facebook: https://www.facebook.com/wildflourwaffles/