We had the good fortune of connecting with Nedra Ali and we’ve shared our conversation below.

Hi Nedra, what was your thought process behind starting your own business?
Starting my business was deeply rooted in a desire to fill a need I saw in the small business community. After working in the corporate world for over 15 years, I gained extensive experience working behind the scenes with systems, processes, and technology. However, I noticed that many small business owners struggled with setting up and managing their digital presence.

I realized I could use my expertise to empower these entrepreneurs by helping them establish their businesses online through websites and social media marketing. For me, it was about more than just building systems—it was about creating opportunities for small business owners to grow, connect with their audiences, and succeed in the digital age.

The thought process was simple: I wanted to bridge the gap between small business goals and the tools they need to achieve them. That’s what drove me to take the leap and start this journey.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
About My Business
My business is all about helping small business owners establish a strong and professional digital presence. I specialize in creating customized websites and managing social media marketing, empowering entrepreneurs to focus on what they do best while I take care of their digital needs. What sets me apart is my deep understanding of the systems and strategies businesses need to thrive online, which comes from over 15 years of experience working behind the scenes in the corporate world.

One of the things I’m most proud of is the personal approach I bring to every project. I don’t just provide services; I build relationships, ensuring that each client feels seen, supported, and confident in their digital growth. Every success story—whether it’s a client launching their dream business or reaching new audiences online—reminds me why I love what I do.

How I Got Here
Getting to where I am today wasn’t easy, but it was incredibly rewarding. Making the leap from the corporate world to running my own business came with its share of challenges. There were moments of self-doubt, learning curves, and the ever-present fear of the unknown. But I overcame these hurdles by leaning on my experience, staying focused on my goals, and remembering my why. My husband, Norman Ali, played a huge role in helping me navigate this transition, and I’m forever grateful for his support.

Lessons Learned
Through this journey, I’ve learned several important lessons:

Trust Yourself: You don’t need to have all the answers right away—progress comes from taking one step at a time.

Stay Flexible: Challenges will come, but adapting and learning from them is the key to growth.

Relationships Matter: Success isn’t just about what you do; it’s about who you do it with and for.

What I Want the World to Know
At the heart of my brand is a genuine desire to help others succeed. I believe every small business has the potential to thrive with the right tools and guidance, and I’m passionate about being that resource for my clients. My story is one of resilience, hard work, and love for the community. Whether you’re just starting out or looking to level up your digital presence, I’m here to help you bring your vision to life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend came to visit Jacksonville, we’d plan a week full of stylish, fun, and relaxing activities.

We’d start the day with brunch at The Bread & Board or Black Sheep Restaurant, enjoying mimosas and great food. Then, we’d head to San Marco Square for boutique shopping, cute coffee spots, and a little exploring.

A day at Ponte Vedra Beach would be a must! We’d relax by the water, sip cocktails, and have dinner at Azurea, a gorgeous beachfront restaurant.

For some culture, we’d visit the Cummer Museum of Art & Gardens and take in the beautiful artwork and serene gardens. Shopping would definitely be on the list too, so we’d spend time at St. Johns Town Center, checking out everything from designer stores to unique local finds.

Evenings would be for dressing up and enjoying the city. Drinks at Cowford Chophouse’s rooftop or cocktails at The Volstead would be perfect before dinner at places like Matthew’s Restaurant or Orsay.

Finally, we’d dedicate a day to self-care with a trip to The Spa at Ponte Vedra Inn & Club for massages and relaxation. We’d wrap up the trip with dinner at Taverna in San Marco, reflecting on all the fun we had.

Jacksonville has the perfect mix of luxury, relaxation, and excitement—I’d make sure we experienced it all!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to Norman Ali
I want to give a huge shoutout to my husband, Norman Ali, who has been my biggest supporter and partner throughout this journey. When I decided to transition from the corporate world to starting my own business, he was right there, not just cheering me on but actively helping me plan the move.

We worked together at the same company for years, and his belief in me never wavered. Even now, as I grow my business, he continues to stand by my side, offering his support and insight every step of the way. His encouragement and shared vision have been instrumental in helping me turn my dreams into a reality, and for that, I’m endlessly grateful.

Website: https://thedigitalsistah.com

Instagram: https://www.instagram.com/thedigitalsistah/

Facebook: https://www.facebook.com/thedigitalsistah

Other: TikTok: https://www.tiktok.com/@thedigitalsistah

Image Credits
Danna Pitt – Danna’s Photography

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.