Meet Niki Sung | CEO of Cigar Muse

We had the good fortune of connecting with Niki Sung and we’ve shared our conversation below.

Hi Niki, we’d love to hear more about how you thought about starting your own business?
Women have made significant and often overlooked contributions to the success of the cigar industry, from the cultivation of tobacco to the artistry of blending and rolling cigars. Historically, women have played crucial roles within the industry as skilled artisans, business leaders, and brand ambassadors. Despite their impact, recognition has often eluded them, leading to a persistent underrepresentation in the industry today.

I recognized there was a significant gap in the market. While the cigar industry has traditionally been perceived to be a male-dominated space, I observed a growing interest among women in cigars, yet few brands actively catered to them. This sparked the idea of creating a space where women could explore, learn, and connect over their shared passion for cigars. I wanted to ensure that the club not only provided high-quality products, but also fostered a sense of community and empowerment among female cigar enthusiasts.

Essentially, Cigar Muse is more than just a subscription service; it is an educational platform that celebrates women’s contributions to the cigar industry; and for that reason, I decided to focus on a more holistic approach aimed to create an enriching experience that would engage and inspire our members.

So, to address this imbalance, I am committed to spotlighting the achievements and innovations of women in the cigar community. Each month, our cigar membership program proudly features at least one woman-owned or woman-led cigar brand, providing them with a platform to showcase their unique offerings and stories.

Right now, I am focused on building partnerships and establishing a network within the cigar community, which entails reaching out to female cigar makers, brand owners, and industry influencers to collaborate on curated selections and events. By cultivating these relationships, I can ensure that our members receive unique and diverse offerings each month, along with a sense of connection to the broader community. Cigar Muse not only celebrates the enjoyment of cigars, but also champions the empowerment and recognition of women in a traditionally male-centric space.

Cigars have always symbolized empowerment and sophistication, and it’s essential that female cigar enthusiasts feel a sense of belonging and pride in this space. By highlighting these incredible women and their contributions, Cigar Muse aims to foster a more inclusive environment where everyone can appreciate the rich tapestry of voices and talents that shape the cigar industry.

———

What should our readers know about your business?
Cigar Muse is dedicated to the mission of female empowerment in the cigar industry. We believe that enjoying premium cigars is not just a pastime, but a statement of confidence and independence. Our aim is to create an inviting environment where women can feel completely comfortable indulging in their favorite cigars, regardless of societal stereotypes. We curate a selection of premium offerings that celebrate the diversity of flavors and experiences available in the world of cigars, ensuring that our members have access to unique and high-quality products.

In addition, to providing exceptional cigars, we prioritize fostering connections among female cigar enthusiasts. Our platform encourages dialogue and community-building through events, online forums, and social media engagement. We create opportunities for women to share their experiences, learn from one another, and build lasting friendships over their mutual love for cigars. We host exclusive events like tastings and educational workshops, as a way to provide insight into the nuances of cigar selection and enjoyment, all while creating a supportive network.

Moreover, supporting women-owned and women-led businesses is at the core of our values. By featuring these brands in our monthly selections, we not only highlight the contributions of women in the cigar industry but also encourage our members to become advocates for these enterprises. This initiative empowers our community to make informed choices while promoting gender equality in an industry that has historically overlooked women’s contributions. Ultimately, Cigar Muse seeks to redefine the cigar culture, making it a more inclusive and empowering space for all women.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Definitely Wynwood. I love the vibe there; it’s such a vibrant and creative neighborhood. The street art is nothing short of amazing, with murals that showcase the talent of both local and international artists. Each wall tells a story, and walking through the streets feels like stepping into an open-air gallery. I also appreciate how the art reflects the diverse culture of the area, making it a truly dynamic experience.

And the restaurant scene in Wynwood is fantastic. There’s a wide range of culinary options, from trendy cafes to upscale dining. I particularly enjoy exploring the eclectic mix of flavors, whether it’s savoring a gourmet taco at a food truck or indulging in a fusion dish at one of the upscale eateries. The atmosphere is always lively, with many places featuring outdoor seating that allows you to soak in the energy of the neighborhood.

What really sets Wynwood apart though is the sense of community. There are always events happening. It feels like a place where creativity and collaboration thrive, and I love being part of that vibrant scene. Wynwood never fails to inspire me.

——

Who else deserves some credit and recognition?
First and foremost, my parents and grandparents have always inspired me to want to do better and be better. They were hardworking immigrants who took a significant risk in pursuing the American Dream, navigating challenges that many might find insurmountable. Their journey from humble beginnings to successful entrepreneurs has always filled me with admiration. I vividly remember the long hours they worked, the sacrifices they made, and how they turned setbacks into opportunities. Their unwavering determination and ability to adapt to any situation instilled in me a strong work ethic and a belief that persistence and resilience are crucial for success. Their courage in the face of adversity continues to motivate me to push my own boundaries and strive for excellence.

When it comes to books, I know everyone often says well known books like “E-Myth Revisited” or “Rich Dad, Poor Dad,” but I found that those didn’t really resonate with me in the way I anticipated. While I appreciate the foundational principles they offer, my personal journey has been shaped more by other readings. I am an avid reader and genuinely enjoy immersing myself in books on business and wealth building. The two books that have had the most profound impact on my mindset and approach are “The Millionaire Fastlane” and “Cashflow Quadrant.”

“The Millionaire Fastlane” opened my eyes to the idea that wealth isn’t just about saving and investing slowly over time; it’s about creating value at a rapid pace and leveraging opportunities that others overlook. The author’s bold perspective on entrepreneurship and wealth creation challenged me to think outside the traditional paths. On the other hand, “Cashflow Quadrant” provided a deeper understanding of the different ways to generate income, emphasizing the importance of shifting from being an employee to becoming a business owner or investor. Together, these books have not only inspired me but also equipped me with a framework for pursuing financial independence and creating a life aligned with my values and goals.

Website: https://cigarmuseclub.com

Instagram: https://instagram.com/cigarmuseclub

Facebook: https://facebook.com/cigarmuseclub