We had the good fortune of connecting with Oleksandra “Sasha” Palmer and we’ve shared our conversation below.

Hi Oleksandra “Sasha”, can you walk us through the thought-process of starting your business?
This is not really my own business, I technically work for the mortgage bank but my position is “like my own business”

“Embarking on a career in the mortgage industry felt like starting my own business within the framework of a reputable financial institution. My transition was underpinned by a strong desire to channel my entrepreneurial drive into a field where I could help individuals realize their dreams of homeownership.

In my seven years as an indoor entertainment center owner, I developed a keen understanding of customer service, operational intricacies, and the importance of staying attuned to market dynamics. This background laid a solid foundation for my role in the mortgage sector, where I see my position as akin to running a business within the larger framework of a mortgage bank.

The decision to pivot to the mortgage industry was fueled by the prospect of playing a crucial role in a significant life milestone for individuals, similar to the sense of ownership I felt with my previous venture. I recognized that my entrepreneurial skills could be harnessed in a new context, where I could make a positive impact on clients’ lives while contributing to the success of the bank.

In this “business within a business” mindset, I approached the transition by meticulously evaluating my skill set, adapting my knowledge base, and seeking mentorship from seasoned professionals in the mortgage field. It involved a strategic blend of calculated risk-taking, continuous learning, and aligning my personal and professional values with the goals of the mortgage bank.

Just like managing my own business, my role as a mortgage bank employee demands a commitment to excellence, customer satisfaction, and a proactive approach to staying informed about industry trends. The journey has had its challenges, but the satisfaction of assisting clients in securing their dream homes and contributing to the overall success of the bank reinforces my belief in the entrepreneurial spirit within the structured environment of a mortgage institution.”

What should our readers know about your business?
Navigating the mortgage industry and being part of Lending Capital Group has been an incredibly rewarding journey. What sets us apart is our commitment to offering a comprehensive range of in-house programs, ensuring that clients have access to a diverse array of mortgage solutions tailored to their unique needs.

What I’m most proud of is our ability to seamlessly blend the in-house advantage with the flexibility to broker out additional programs. This approach sets us apart in the industry, allowing us to provide a personalized and client-centric experience. Our team is dedicated to going the extra mile, ensuring that clients not only secure the right mortgage but also benefit from the best possible terms and options available.

Getting to where we are today wasn’t without its challenges. The mortgage industry is dynamic, and overcoming hurdles required a combination of adaptability, continuous learning, and a commitment to excellence. The key lesson learned is the importance of staying agile in an ever-evolving market. We embraced challenges as opportunities for growth, and our ability to overcome them has strengthened our position in the industry.

Our brand and story are rooted in a client-first approach. We want the world to know that at Lending Capital Group, we are not just facilitators of mortgages; we are partners in our clients’ homeownership journeys. Our dedication to transparency, integrity, and personalized service is the foundation of our brand. We are proud of our role in making homeownership dreams a reality and are excited about the continued impact we can make in the lives of those we serve.

In essence, our story is one of resilience, adaptability, and a relentless commitment to delivering exceptional service. We want the world to see us as more than a mortgage provider – we are a trusted ally, guiding clients through the complexities of the homebuying process with expertise, care, and a genuine passion for their success.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Relaxed Beach Day and Dune Dining

Spend a leisurely day at Fort Lauderdale Beach, enjoying the sun and surf.
Lunch at my favorite spot, Dune, known for its upscale beachfront dining experience.

Day 2: Shopping Extravaganza at Sawgrass Mills

Indulge in a day of high-end shopping at Sawgrass Mills, featuring an array of designer boutiques and luxury brands.

Day 3: Miami Adventure – South Beach and Culinary Excellence

Take a day trip to Miami’s iconic South Beach for sun, sand, and vibrant energy.
Lunch at Le Zoo in Bal Harbour for a taste of French elegance.

Day 4: Music and Entertainment at Hard Rock Guitar

Explore the entertainment at Seminole Hard Rock Hotel & Casino, whether trying your luck in the casino or catching a live show at the iconic Hard Rock Guitar.

Help me with some dance venue as I don’t dance so I don’t know where some good places are lol

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to begin my shoutout by expressing deep gratitude to my son and parents, who have been the cornerstone of my journey and the unwavering support behind my career transition. Their encouragement, love, and belief in my abilities have been the driving force that propelled me into the mortgage industry.

To my son, your resilience, curiosity, and boundless optimism inspire me daily. Your understanding and support during this transition have been priceless. You remind me of the importance of embracing change and pursuing one’s passions.

To my parents, your wisdom, guidance, and unwavering support have been the bedrock of my success. Your belief in my abilities has fueled my confidence to take on new challenges. Your sacrifices and encouragement have shaped both my personal and professional growth.

Additionally, I extend my appreciation to my mentors in the mortgage industry, whose expertise has been invaluable, and to my colleagues at the mortgage bank for their collaborative spirit. Every member of the team, from loan processors to managers, contributes to the collective success we achieve together.

Lastly, I want to acknowledge the role of continuous learning and personal development, with several insightful books providing guidance along the way. Together, these individuals and influences have played crucial roles in my journey, and I am grateful for the support that has shaped my career in the mortgage industry.

Website: www.lcgloans.com/opalmer

Instagram: https://www.instagram.com/sasha_loans/

Linkedin: https://www.linkedin.com/in/oleksandrapalmer/

Facebook: https://www.facebook.com/profile.php?id=100017615610071

Youtube: https://www.youtube.com/@FloridaLocalLender

Other: google business: https://www.google.com/search?q=oleksandra+palmer+google+business&oq=oleksandra+palmer+google+business&gs_lcrp=EgZjaHJvbWUyCQgAEEUYORigATIGCAEQRRhAMgYIAhBFGEHSAQg2NzgwajBqNKgCALACAA&sourceid=chrome&ie=UTF-8

Nominate Someone: ShoutoutMiami is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.