We had the good fortune of connecting with Olivia Bibbee and we’ve shared our conversation below.

Hi Olivia, can you walk us through the thought-process of starting your business?
Starting my own business was somewhat of a happy accident. At the time, I was working in-house as the Social Media Director for a furniture company while freelancing on the side with a few clients. Over time, I realized I was more energized by the freelance work than my full-time role. When a few larger clients approached me about working together, I saw an opportunity and decided to take the leap. In the early days, I was building the plane as I flew it—writing my own contracts, learning through trial and error, and slowly putting systems in place. It was a fast, scrappy start, but that experience laid the foundation for everything I’ve built since.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets me apart in this industry is how hands-on and personalized my approach is. I don’t outsource client work or rely on AI to churn out templated content. When a client hires me, they get my strategy, my creative direction, and my feedback every step of the way. I’m deeply involved in the process, and I treat every brand I work with like it’s my own.

I pride myself on functioning as an extension of the internal team—just without the overhead. I integrate into existing workflows, support other departments, and prioritize collaboration. I’m not here to hand off content and disappear; I’m here to be a strategic partner who helps move the needle.

Getting to where I am today definitely wasn’t easy. Like many entrepreneurs, I started by figuring things out as I went—wearing every hat, learning through trial and error, and navigating imposter syndrome along the way. One of the biggest lessons I’ve learned is that doing things the right way, even if it takes more time, always pays off in the long run.

If there’s one thing I want the world to know about my work, it’s this: I don’t believe in shortcuts. Every strategy is custom, every piece of content is thoughtful, and every relationship is built on trust. That’s what my brand stands for—and I think it’s why clients choose to stay with me.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting for a week, I’d plan a mix of culture, creativity, and laid-back fun—with plenty of good food and coffee in between.

We’d kick things off with a shopping trip to the Miami Design District. It’s not just about the stores—the architecture, art installations, and overall vibe are unmatched. From there, we’d head to Wynwood for a dose of color and creativity. I’m a bit of a tattoo fanatic, so I’d definitely bring them to Iris Tattoo, where my favorite artist works. It’s the perfect place to get a meaningful (and beautifully done) souvenir from the trip.

Throughout the week, we’d bounce between some of my go-to coffee shops for a little work or people-watching: Pura Vida for its wellness-forward menu, Café Bastille for that cozy French charm, and Maman for the prettiest lattes in town.

Evenings would include dinner and drinks at places like Swan, or Mila for a more elevated night out. I’d also make sure to carve out a beach day (or two), explore the arts scene at PAMM, and find live music or a low-key local event to end the trip on a memorable note.

For me, the best way to experience a city is through the people, the places they love, and the unexpected moments in between—and Miami is full of them.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I was an English major at the University of Florida, and one professor in particular had a profound impact on my worldview: Dr. Debra King. She taught courses in intersectional literature—classes like Black and White Women Writing About Race and Womanism—that deeply challenged and expanded the way I thought about identity, storytelling, and social dynamics. Her teaching helped shape not only how I see the world, but also how I approach my work, relationships, and the kind of business I want to build. She fostered critical thinking, empathy, and awareness in a way that has stayed with me ever since. I’m so grateful for the space she created for open dialogue, self-reflection, and growth—it’s something I try to emulate in my own life and work now.

Website: https://elsewheresocial.com

Instagram: elsewheresocials

Linkedin: https://www.linkedin.com/in/olivia-b-753b98124/

Image Credits
Lexi Goldi

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