We had the good fortune of connecting with Pollethe Ramirez and we’ve shared our conversation below.
Hi Pollethe, can you walk us through the thought-process of starting your business?
Starting my marketing agency came at a pivotal moment in my career. After being laid off and working with other agencies, I saw this as the perfect opportunity to take control of my own path. Having worked in this field for over 7+ years and make a big impact in an agency successfully before, I knew that I had both experience and skillset to successfully launch and scale another.
One thing I have always been struck by during my time in the industry is the difficulty that clients encounter when working with agencies. From communication gaps and lack of transparency, to failing to deliver results on time – I saw numerous areas where many agencies fell short. Knowing I could provide a better experience by targeting these pain points and taking an individualized client-centric approach, I knew I’d become successful.
Personal experience combined with my passion to do things differently inspired me to found my agency. My aim was to build something that not only delivered results, but also supported clients every step of the way.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets OutRank Marketing apart is our approach to building real, lasting relationships with our clients. We prioritize clear communication and complete transparency at every step, so our clients always know what’s happening and why. I’m also passionate about educating my clients, helping them understand the strategies we use and the results we’re driving. It’s important to me that they feel empowered and not just like another number in a system.
Of course, it hasn’t always been easy. Every business has its hurdles, and we’ve faced our share of challenges along the way. But I have no regrets. These challenges have only reinforced my belief in the approach we take. By treating clients with respect, giving them full visibility, and working closely with them, we’ve been able to build strong, trust-based partnerships—and that’s something I’m really proud of.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When friends visit me in Miami, I love taking them to Brickell because it has everything—great shops, delicious food, and it’s all within walking distance. One of my go-to spots for dining is Rusty Pelican; the food, drinks, and incredible waterfront views never disappoint.
We always make a stop at Aventura Mall for some shopping, as it’s one of my favorite spots to find just about anything.
For a more creative vibe, we’d head over to the Design District to check out the art and high-end shops. I also love getting out in nature, so we’d take a trip to the Everglades, hop on an airboat, and see alligators up close.
It’s the perfect mix of city life, culture, and nature that Miami offers.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t be where I am today without the incredible support system behind me. My friends and family were my biggest cheerleaders, always pushing me to take the leap and start my agency. They believed in my potential even when I had doubts and reminded me that I had the skills and determination to succeed.
Beyond that, I’m deeply grateful to my previous coworkers and the people I’ve trained throughout my career. Their trust in my leadership and the positive feedback I received from working with them and during this process fueled my confidence to branch out on my own. They reminded me that I had not only the knowledge but also the ability to build something meaningful.
These people—family, friends, and professional peers—have been the backbone of my journey, offering advice, motivation, and belief when I needed it most. Their encouragement played a huge role in my decision to launch my agency and keep pushing forward.
Website: https://outrankmarketing.co/
Instagram: https://www.instagram.com/outrankmarketing/
Linkedin: https://www.linkedin.com/company/outrank-marketing/
Facebook: https://www.facebook.com/outrankmarketing