We had the good fortune of connecting with Ricardo Lugo and we’ve shared our conversation below.
Hi Ricardo, what role has risk played in your life or career?
Risk-taking is the only reason I have the best things in my life right now. I landed an internship and eventual position at HBO Latin America earlier in my career because I took a massive risk.
Rating a risk depends completely on the reward. If it’s potentially life-changing, but could put me out of house and home, then I’ll take the risk as long as my wife is on board. However, if the reward isn’t that great and the risk is high, then I won’t do it.
What should our readers know about your business?
I’m a filmmaker and podcaster from Prize Box Productions. My brand is storytelling that doesn’t conform to normal genre or industry stereotypes. My stories make people think and have fun at the same time. Some themes my films have dealt with are depression, sickle cell anemia, and suicide. It’s been a very hard road filled with disappointments and broken hopes. But I’ve kept going.
Lessons I’ve learned along the way are there’s no excuse for abuse, if you’re in an internship or a job where your boss or manager is abusive, don’t listen to the people that say “You’re going to encounter that in the field! You just have to deal with it.”. No! These people aren’t trying to prepare you they just like hurting those they feel are beneath them.
Another important lesson I learned is don’t ever get involved in a project that you know is going to be bad! Some people do this for connections or for material for their reel, but it’s never a good idea. People who see or read a bad piece of material always assume the author or team was just untalented or too stupid to make the project good. This will lead to your exclusion from certain future projects because creatives may associate your skills with that one piece of bad work you were associated with.
I want the world to know that I’m not a conventional story teller because I don’t see the world the same way as other people do. This in turn leads to very unique stories that will have people thinking about this they didn’t before. You can find these stories at www.prizeboxproductions.com and at my personal website. Also I want the world to know that I love collaborating with other artists and if you have an idea that you’re really passionate about I’d love to work with you!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a pretty laid back kind of guy. So the places I like may not appeal to most people. I’d recommend the Yellow Green Farmers Market because a visitor can have a vast array of foods within arms reach, ranging from Nigerian to Italian and even Hawaiian food! For a great cup of coffee I’d recommend panther coffee in Wynwood, best cup I’ve had down here. I’d also recommend Wynwood in general it literally has everything, unique restaurants on every corner, art museums, street performers, and even gun ranges!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shout out to my beautiful wife Lauren McGarrett. She’s the light that guides me home.
Website: www.ricardolugo1036.blog
Instagram: @prize.box
Linkedin: https://www.linkedin.com/in/ricardo-lugo-ab3634b9
Twitter: @ricardolugo1036
Facebook: @prizeboxrl