Meet Roya Siroospour | CEO & Founder | RF Studios x RoyaFit


We had the good fortune of connecting with Roya Siroospour and we’ve shared our conversation below.
Hi Roya, is there something that you feel is most responsible for your success?
I stepped into my purpose at age 13 teaching my very first class, and I knew then that this was my calling. It’s a journey that’s deeply ingrained in me, and what I believe I’ve always been destined to do. To me, it isn’t just a business; it’s an extension of who I am and what I stand for.
Passion is the driving force behind everything I do. It’s what gets me out of bed in the morning and motivates me every day! At the core of our success, there’s a connection we’ve created with everyone we serve. It’s not just about exercising; it’s about the profound impact on people’s lives and how we make them feel. I believe success can be measured by the lives changed, the confidence built, and all of the amazing results that people experience.
A large part of what also sets RF Studios apart is that we cater to everyone, from energetic 20-somethings to vibrant 70-year-olds. So in our studio, no one ever feels left behind! That’s the real secret – a true passion and care that’s infused in everything we do.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career journey really has been a lifelong pursuit of a dream – to create my own studio, my own brand, and to ignite a wave of wellness in my community. I know that when people feel good, they radiate that goodness outward, and it’s a privilege to help facilitate that.
Amidst the hustle and hard work, I’ve learned many important lessons. I’ve come to understand that work isn’t everything; what truly matters is the people who surround you, lift you up when you need it, and replenish your spirit so you can continue to pour your best into others. I am proud to say that my story is one of pure dedication – to my craft, to my community, and to the belief that everyone deserves to feel good.
Has it been easy? Definitely not. But I never fixated on the idea of it being easy. From a young age, I’ve been dedicated to my work and the long hours that it’s often required to achieve success. In recent years, I’ve poured my heart and soul into building my new brand, RF Studios, to create an oasis for people from all walks of life to come together and experience fitness, wellness, and community. It is finally here and I am beyond excited!
I’d love to extend an invite to your readers — Come visit us at RF Studios and experience it all for yourself! We have over 50+ class formats, including everything from my signature class – RF Method, to Aerial Yoga, Barre, and so much more. We also offer massage, red light body contouring, reiki and sound healing, so there’s truly something for everyone.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For the ultimate week in South Beach, I’d kick off each day at RF Studios Miami with an energizing workout. I’d recommend diving in with our signature RF Method class led by yours truly, to really start the day off right! Afterward, we would walk over to Pura Vida or Oliver’s for some delicious shakes or coffee and bites before hitting the beach.
When you’re visiting, it’s a must to spend at least one day out on the beach! Our favorite place to stay is the gorgeous Miami Beach EDITION where you’re steps from the sand. Go dip your toes in the water and take in the wonderful sea breeze. Make your way over to Lincoln Road for some shopping at one point, and then I would plan a relaxing massage and soothing sound bowl meditation back at RF Studios. If we wanted to take it to the next level, we’d also get a red light body treatment to make it the ultimate spa day! There’s no better way to finish a perfect day than with a sunset happy hour at Pamplemousse on the Bay, one of our favorite spots to enjoy stunning views and good vibes.
Most importantly, I’d leave some time to just see where the days take you! Not having a plan can be fun and so much of South Beach is easily walkable. Whatever’s meant for you will find you, and around here, you’re guaranteed to have a one of a kind adventure!

Who else deserves some credit and recognition?
Yes, I want to give a shoutout to Gina Tomasetti, my right hand and co-pilot! Her unwavering support, love, belief in me and dedication to our brand have propelled us forward in so many ways. Together we make a powerful team, united by our shared passion for meaningful work and a deep commitment to making a difference in people’s lives.
I also want to express my gratitude to everyone who has supported me along the way – from mentors to friends and clients, and especially my husband Sid for his unconditional support and belief in me and all my crazy ideas. They’ve all played a vital role in my journey, and I’m incredibly grateful for all the love and encouragement I’ve received.
Thank you for believing in me and our vision!
Website: https://rfstudiosmiami.com
Instagram: rfstudiosmiami
Other: VIEW OUR CLASS SCHEDULE: rfstudiosmiami.com/schedule
ROYAFIT LUXURY FITNESS CONCIERGE: royafit.com




Image Credits
Milena Mikić
Gina Tomasetti
