We had the good fortune of connecting with Sheryl Hidalgo and we’ve shared our conversation below.

Hi Sheryl, we’d love to hear more about how you thought about starting your own business?

I always envisioned myself eventually owning an aesthetics business once I became an experienced Nurse Practitioner. My entrepreneurial mind was always active during every job I had, absorbing all I could learn on what to apply and not apply to my future business.

Shortly before my aesthetics business was actually created, my boyfriend (who is the most successful person I know), asked me a critical question. He asked me something among the lines of, “What is one service you can start by offering?” Now, just a short 5 months later, I can see how valuable that one question was.

We, as humans, can often times get carried away by wanting to be versatile from the beginning of our business and offer multiple services or products. It is incredibly important to start and maintain your business by keeping your overhead low so I really honed in on the first service I started with (Hydrafacials) and it is still my most requested service today.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

I own a small aesthetics business, called Naked Aesthetics, that opened in June 2022 in Coral Gables, FL. I chose to name it Naked Aesthetics because I wanted the foundation of my business to be a space where women and men can have services and professional guidance on achieving their best, healthiest skin. Skin they would be proud to wear naked, without the need to hide behind makeup or instagram filters.

The services we currently offer allow us to focus on the foundation of skin health. They include: Customized Medical-Grade Skincare Regimens (ZO Skin Health), Hydrafacials, Chemical Peels and Microneedling with PRF (Platelet-Rich Fibrin). Each of these services, allows your skin to wake up again and work the way it was intended to!

They are all natural ways to boost collagen and elastin (the building blocks of healthy, youthful skin) and improve the most common skin complaints like fine lines, wrinkles, dull skin, texture, acne, hyperpigmentation and other signs of aging.

Everyone who walks through our business doors is sure to feel welcomed and at home – as if we have been trusted friends forever! I have worked tirelessly on my skill and craft in order to deliver the amazing results all of my clients expect to receive.

What I want the world to know is that skin health can be achieved with proper guidance, patience and dedication on a treatment plan that is curated especially for you and your skin type! You don’t have to result to more invasive procedures in order to look and feel your best! We start with the foundations to show you what consistency can help you achieve: your most optimal, healthiest skin and one you feel most confident in, even when it’s naked!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In Miami, there are endless spots to check out! If it were a week long trip, we would eat (my favorite activity) at the best places, in my opinion. We would start at the famous La Carreta for breakfast (to really get the taste of authentic Cuban cuisine) and then eat the best of the best at Gekkö, Edge Steakhouse, RED, Carbone, Myn-Tu, and finally, end at Tropical Chinese (the best Chinese restaurant in the city).

Who else deserves some credit and recognition?

I would like to recognize Rene Ruiz, who is my mentor, confidant, endless support and lucky for me, he is also my amazing boyfriend! I am incredibly blessed to be able to have the most-well rounded person by my side.

He is the definition of hard work, dedication and success in life, love and business. Which is something I believe everyone should strive to have. A successful and well-balanced life in all aspects!

I want to thank him for the guidance and encouragement because with that, I have been able to navigate life and a new business better than I could have ever imagined!

Website: www.nakedaestheticsmia.com

Instagram: https://instagram.com/nakedaestheticsmia

Facebook: https://www.facebook.com/nakedaestheticsmia

Other: My booking website: https://nakedaesthetics.janeapp.com

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