We had the good fortune of connecting with Taisa Veras and we’ve shared our conversation below.
Hi Taisa, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own business was, I wanted to make a really good rosé low in sugar and can it. I have been a rosé fan for a while and couldn’t find a good quality rosé in a can. Cans are great because you can take them anywhere and they’re easily recyclable.
What should our readers know about your business?
What sets Aloha Rosé apart from the other canned drinks is that it is a Napa Valley-made rosé from a renowned growing region called Coombsville. It was made uniquely for us by a fantastic wine maker Rudy Zuidema. It was made from Cabernet Sauvignon grapes which makes it a dry rosé with notes of white nectarines, floral spice, and honeysuckle. We pride ourselves on the fact that our rosé is low in sugar but it has a full-body taste. It’s a rosé that you can enjoy anywhere because it’s in a mini can which equals to exactly one glass of wine. I thought about bottling the wine at first but really liked the idea of a single serve product that you can take anywhere and is easily recyclable. I’d like the world to know that Aloha Wine Cellars was formed from the simple fact that we wanted to create a quality product and package it in a way that was reflective of the now. We didn’t go the traditional route of bottling our wine so we did something unique in a can, where 4 cans equals a bottle.
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to my winemaker Rudy Zuidema who not only encouraged me but also guided me through the process of creating a wine company and created the delicious Aloha Rosé.
Photos by Thanin Viriyaki and Destynie Page.