Meet Tobi Salver | Boutique owner

We had the good fortune of connecting with Tobi Salver and we’ve shared our conversation below.

Hi Tobi, where are your from? We’d love to hear about how your background has played a role in who you are today?
That’s a great question because I truly feel that my upbringing and surroundings greatly impacted who I am and the business ventures that I undertook. I was lucky to have supportive parents at a young age who always encouraged me to be creative and practice my creative skills, whether that be art, playing dress up, or even video making. But the person who most impacted me in my upbringing and who helped shape the person I became was my maternal grandmother Joanne Alterman. In her younger days she was a very well respected fashion designer who had a high end clothing line that was carried at Henri Bendel boutique in New York City. She was an innovative entrepreneur, being the first person to make a trade agreement with the Siminole Indians to purchase their indigenous fabrics to use for her creations. One of her noteworthy projects was designing ballroom style skirts made from Native American fabrics, specifically the Seminole Indians, and sew them as high end fashion statement pieces. Many famous women wore these skirts and she was even featured in several famous fashion publications. Not only that, she was also an interior designer and a painter. She designed homes for the late Miss Ford, the president’s wife, and many others. I grew up with fashion, art and design because of my wonderful grandmother. I have to say I owe it all to her. She taught me not only about being a designer and an artist but also about launching your own career, about taking risks and about launching a business.

Alright, so let’s move onto what keeps you busy professionally?
I launched my online boutique in 2010 out of my apartment in Miami. It was an innovative feat because at that time it was just the beginning of e-commerce on a global scale. I was one of the first online boutiques to specialize in a BoHo chic niche. Being based out of Miami, I found that most boutiques in South Florida all have the same style, which was gaudy and cheesy, and didn’t fit with many women’s styles locally. After looking for retail space to open up a store, I soon realized that online was where it was at long term. I did eventually open a pop-up shop in Wynwood that was met with a lot of local enthusiasm. It ran almost a year longer than it was supposed to.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Yes as I said before my grandmother Joanne Alterman

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