We had the good fortune of connecting with Yli Liriano and we’ve shared our conversation below.
Hi Yli, can you walk us through the thought-process of starting your business?
From a young age, I’ve always wanted two things: 1. To be my boss and 2. To positively impact people’s lives through fashion and makeup artistry, leaving a trail of inspiration wherever I go. At age four, I confidently applied my first “wing eyeliner” and envisioned incredible makeovers for people, transforming their entire look in my mind. Following my dreams of transforming someone’s look inside and out, I became the Ceo of Yli’s Love Look, an international Image consulting brand focusing on personal and celebrity fashion styling. In addition, I’m also a makeup artist and CEO of Yli, Love How You Look Cosmetics
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
As an International Image Consultant, what truly sets me apart and fills me with pride is how my company empowers people to love the reflection looking back at them through fashion/personal styling and makeup artistry. Yli’s Love Look is all about promoting self-love and encouraging individuals to stand up for themselves. I take immense pride in building deep, personal connections with everyone I work with, regardless of where they are in the world. My goal is to help people become the best versions of themselves so that when they look in the mirror, they see someone they truly love and admire. My Cosmetics isn’t just another makeup brand – it’s a powerful movement with a meaningful message. With ambassadors spanning the globe, the message behind “Yli, Love How You Look” is all about self-love and acceptance. Yli, Love How You Look cosmetics are designed to enhance natural beauty and make everyone feel empowered. I firmly believe that when you put on your red lipstick and look in the mirror you should make yourself feel unstoppable. The journey hasn’t been easy, but it has been incredibly rewarding. When you’re truly passionate about your beliefs, you’ll use any obstacles in your path to build your empire. I’ve learned to keep pushing forward, believing in myself and my mission. Even if others don’t fully grasp your vision, that’s okay. Never give up on yourself or your dream business. I want the world to understand that Yli’s Love Look is more than just an International Image consulting and cosmetics brand – it’s an inspiring movement aimed at making the world a better place. When you embrace and share self-love and acceptance, you can achieve anything. We all possess unique talents and gifts that we can utilize to contribute to a better world. In my case, I utilize fashion and artistry to empower and give a voice to those in need. Let’s work together to spread positivity and illuminate our world!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I’m in Miami, there are a few places that I absolutely adore. Brickell is fantastic – it gives me a taste of the city life combined with the unique Florida heat and culture. Coral Gables is another favorite of mine because it exudes a charming European vibe, mostly Spanish, which reminds me of my love for Spain. And then there’s Calle 8 in Little Havana which is bursting with vibrant Cuban culture. I always make a point to stop by the top tourist spots to admire their guayaberas and incredible vintage Cuban car collection owned by Fidel. The “Havana Collection Experience” museum, where you can meet Ralph at the entrance, and where you may even spot a couple of my photos in the alley, is a must-visit. When it comes to dining, “La Carreta” is my go-to for delightful meals, and I can never resist indulging in some “Naranja Piña Gelato” for dessert.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, I want to thank God. I also want to dedicate this shoutout series to my two biggest supporters: my best friends, my brother Dorian Liriano and Momager Sandra Liriano. Thank you for always believing in me.
Instagram: Ylislovelook
Other: For my cosmetics Instagram its : yli_lovehowyoulook
Image Credits
photography by Tony tone (double00photo)
And also George Wakefield