Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Alexia Young | Owner of Haus De Reina

Where do I even begin? I created my brand Haus De Reina with a passion to create a one of a kind shopping experience for all women. I had a strong desire to create a site where women of all shapes, ages, sizes, and budgets can find their dream outfit! I knew I wanted to create a place where you can get fashion obtainable to ANYONE, because any girl knows that a women’s outfit strongly impacts how they feel on a daily. Read more>>

Jannese Torres-Rodriguez | Latina Money Expert & Host of Yo Quiero Dinero

I stumbled upon the concept of FIRE (Financial Independence/Retire Early). I started listening to a ton of personal finance podcasts, devouring everything I could find. I was shocked that no one I knew was talking about how you can use invest to achieve financial freedom and independence. I desperately wanted to connect with other Latinas who were talking about personal finance, building wealth and financial independence. Surprise, I couldn’t find any! And so, the Yo Quiero Dinero podcast was born. Read more>>

Melissa McIntosh | Certified Holistic Health Coach

I have always paid attention to health and wellness. However, over the past 10 years since having my first child, and dealing with health issues of my own, I spent quite a bit of time digging deeper into my understanding of physical and mental health. I started sharing what I learnt with family and friends for quite a while and as I experienced my loved ones becoming more passionate about their well-being, I became more passionate about helping more people. So, I decided to leverage my studies in psychology (I have master’s degree in psychology from Columbia University Teacher’s College) to launch a business to provide health and wellness coaching. I am a certified holistic health coach and now I work with women, helping them improve their overall physical and mental wellbeing. Read more>>