We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Michelle Gomez | Photographer, Blogger, Content Creator & Model

I think being authentic and honest is the most important to me. I feel that as people we tend to try to compare ourselves or even copy others and we’ve got to see that our own authentic self is best. People can see through the fake stuff. Read more>>

Rodrigo Buelvas | Creative and Design director at Studio Rodrigo Buelvas

I’m constantly finding ways to simplify my life as much as possible… interacting only with those things that are essential. During my daily routine, I try to distinguish what’s most important from the clutter, which is challenging to achieve these days. We are bombarded with an overload of information, leaving no room to get bored, lost in thought, or focus on the essentials. Read more>>

Rotem Amizur | Painter and Collage Artist

As a painter the principle that matters the most to me is that of repetition. I have discovered over the years that the most profound and deep understandings in painting came after pursuing the same subject again and yet again. Through repetition our fear of failure dissolves – we realize that our goal is not one “perfect masterpiece”, but rather an ongoing process of discovery and revelation. Read more>>