We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kaylee Perez | Social Media Manager & Content Creator

A principle that matters most to me is Authenticity. Social media could be a very saturated market and I think that’s why it’s important to be as authentic and as candid as possible. There’s this pressure to be perfect and have it all figured out and I think it’s such a relief to see someone actually be themselves and admit that they don’t have all the answers. I think authenticity is what helps us build and maintain meaningful relationships. Read more>>

Kiki D. | SCUBA Diving Professional/ Co-Founder of The Trashy Girls Collective

Sustainability, waste reduction, and spreading eco-awareness are the core values behind our beach and reef cleanup initiative. The three of us came together as friends because of our shared love of SCUBA diving and the ocean (we met through SCUBA Network Deerfield Beach)- we created the Trashy Girls Collective because of what we witness and find while on our dives. We have an epic trash problem! Bringing people together on our beach cleanups raises awareness not only with the volunteers, but also the beach goers seeing us collecting trash and debris. Read more>>

Elias Cruz | Podcast Host

I’d say that helping people or just trying to see the good in others is what matters most to me. To be perfectly honest, I don’t really know where it comes from, but it just feels right. Living in Miami, it can be a little difficult due to the generally materialistic culture that’s prevalent here. That being said, I try my best to see the good in everyone I meet and attempt random acts of kindness within my means and skills. Helping people for me comes in the form of listening to them and then trying my best to either guide them if they ask for direction, or just simply being an open ear and a closed mouth. Read more>>